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WebMarketCentral
SEPTEMBER 14, 2007
MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.
WebMarketCentral
JANUARY 22, 2008
Use These 5 Steps to Triple Your Conversion Rate by Tropical SEO Applicable to both SEO and SEM, this post provides five (well, four really) tips to significantly improve the conversion of site visitors to buyers or leads including conducting a site audit, rewriting selected content, and of course testing everything. fade a bit."
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