Click Fraud Google PPC PR SEM 
WebMarketCentral
SEPTEMBER 14, 2007
MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.
WebMarketCentral
JANUARY 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. PPC Outsource or In-House? A useful guide, though the statement that "Outsourcing without any oversight is dangerous. fade a bit."
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