MarketingSherpa Releases 2008 Search Marketing Benchmark Guide
SEPTEMBER 14, 2007
MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)â€”explain search marketing plans to your client or CEO.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network." PPC Outsource or In-House? Pay Per Click: Boom or Bust? s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."