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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. It works with SEM, social, Amazon ads, and helps identify audiences to improve advertising on any platform.

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton Next we have Adinton , a Barcelona-based firm that specializes in attribution for paid search and social ads. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. The system also does keyword research and click fraud identification.

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Pop them into the comments or let me know on Facebook or Twitter. 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016. Like this post?

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all.

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What is Negative SEO?

SmartBug Media

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Fake Social Media Profiles: Negative reviews published on social can hurt you. Keep an eye on your social media mentions.

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What every marketer needs to know about programmatic advertising

Martech

On average, programmatic CPMs tend to be less expensive than social media advertising and can offer significantly better value than offline advertising. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Other things influencing the price include: Type of industry.