Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions.

Click Fraud 95

Click Fraud Paid Search Agency Features Ads 95

KoMarketing Associates

APRIL 9, 2019

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Customer Experience Matrix

NOVEMBER 6, 2017

These and other inputs are combined to generate an attribution score for each item. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. The system also does keyword research and click fraud identification. Adinton was founded in 2013.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Generally, B2B sales take longer and require more context so it’s unlikely for a customer to make a purchase while mindlessly scrolling through pictures on an app. And everyone is on Facebook.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Martech Advisor

NOVEMBER 13, 2019

Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. For example, if you’re a small clothing boutique, you may run a CPC ad on Facebook to advertise a new dress.

Cost Per Click 51

Cost Per Click CPC Lead Ranking Cost 51

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. The nine largest U.S. Third-party cookie depreciation.

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

Marketing Insider Group

DECEMBER 16, 2013

Everything Fake Click Fraud Fake Pages Botnets Ad Waste Reduction from Dr Augustine Fou. This rant from Bruce Kasanoff has generated more than 366,000 pageviews as it hits a chord with many of us. 413,000 pageviews for this author of a number of good presentations on bad marketing. Check this one out and his others.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100