Biznology

article thumbnail

3 predictions for online marketing in 2016

Biznology

Pop them into the comments or let me know on Facebook or Twitter. 1) Adaptive Websites. I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Like this post?

article thumbnail

Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

article thumbnail

Interview with paid search expert Andrew Goodman

Biznology

What if Facebook takes off? Second, increased safety in click fraud detection and the machine learning in content and display networks. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. AG: If nothing else, we need to understand how to buy from multiple platforms.