article thumbnail

3 predictions for online marketing in 2016

Biznology

3) Marketing Automation Software (MAS) for the Rest of Us. I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Keep your eyes on programmatic ad buying in 2016.

article thumbnail

Interview with paid search expert Andrew Goodman

Biznology

AG: I'd have to say the power of segmentation and reporting and the direct connections with a much more sophisticated and still-free Google Analytics. Second, increased safety in click fraud detection and the machine learning in content and display networks. How to prioritize?

article thumbnail

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics?