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This week’s AI-powered martech features, products and platforms

Martech

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics.

Features 105
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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. The system also does keyword research and click fraud identification. It launched its first product in 2014 although attribution came later. TrenDemon Let’s start with TrenDemon.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

In order to build or maintain effectiveness in a PPC strategy, you are required to spend more money, while your conversion rates and customer values remain constant. Click Fraud. Second, many businesses have complex sales processes that cannot be limited to a handful of clicks. Enough said: Competition.

PPC 96
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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

But you need more than just a pretty popup to convert visitors to customers. With advanced page-level targeting, custom display rules, and dynamic text replacement, you can personalize your conversion campaigns even further. It can also help you identify forms of click fraud. Contentsquare. LuckyOrange. Geckoboard.

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc.

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Why we care about performance marketing

Martech

New customers – The advertiser pays a fixed amount for each new customer acquired. Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. emails, social media, paid search, etc.)

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4 Biggest ABM Myths Dispelled

Engagio

Some challenges include viewability, click fraud, bots, ad blockers, and viewer fatigue. Can you remember a time in the last three months when you clicked on a banner ad and purchased a B2B product? How about in the last 6 months? Personally, I love the approach that RollWorks takes with their “ double funnel.”.