What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Was it the creative? Where it ran? When it ran?
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