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Interview with paid search expert Andrew Goodman

Biznology

Second, increased safety in click fraud detection and the machine learning in content and display networks. Advertisers still need third-party tools to prevent surprise "spikes" in non-converting clicks, but the ROI they're seeing continues to be strong because the search engines have taken steps to weed out mischief.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

In other words, thanks to the ever-increasing number of hackers engaging in impression and click fraud, a significant number of impressions and clicks on your display ads could actually be robots. He was talking about tweets here, but I'd muster a guess that other social network shares would see the same pattern.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Imagine that your Google Ads budget is spiraling out of control due to click-fraud, and you’re looking for some software to solve the problem. And with the other networks, you get extensive targeting options, including demographics and interests, that make sure your content is seen by the most relevant people. D) Social Media.