Customer Experience Matrix

AUGUST 27, 2020

The system applies a particularly robust set of automated tools to examine and classify all types of data – structured, semi-structured, and unstructured; cloud and on-premise; in any language. Pricing is based on the number of data sources: the company doesn’t release details but it’s not cheap. We'll start with BigID.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

OCTOBER 2, 2013

It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy. Pricing is based on recommendation volume and starts around $60,000 per year for ten million recommendations. What sets idio apart are the details and technology.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

AUGUST 29, 2013

I bring this up because a colleague suggested reconsider classifying LeadSpace as a CDP, which prompted me to learn more about them. The company does store some old information, such as common job titles, to help analyze and classify inputs. Here’s what I found. LeadSpace doesn’t load a copy of its clients’ customer names, either.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 6, 2014

Specifically, the system crawls the client’s Web site and blog to find and classify existing content, and then tracks visitor behavior to offer new content relevant to what the visitor has already selected. The recommendations can be presented on a fixed area of a page or as a pop-up. The system has several dozen clients.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 4, 2014

But he did say Lytics is experimenting with a “content graph” that classifies content and shows how it is related to individuals, which suggests the system will eventually be able to make some suggestions. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2013

There’s no automated lead scoring or branching campaign flows: when a new lead enters the system via a Web form or phone call, the user receives an alert, reviews whatever information was provided on the form or voice mail message, and manually classifies the lead as active, long term, new customer, or existing customer.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2014

This model can score new leads and classify existing opportunities in the sales pipeline. Pricing for Fliptop is based on data volume and starts at $2,500 per month. So what makes Fliptop different from its competitors? The company offers a free 30 day trial – unusual in this segment and possible because set-up is so automated.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

APRIL 13, 2016

ONE lets users assign journey stages to activities and then classify interactions by activity type. Pricing for ONE starts at $30,000 per year and is based on the volume of interactions and personalization recommendations, with unit costs varying by channel. Journey mapping.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 14, 2013

In case you''re wondering, I do consider Mintigo a Customer Data Platform: it assembles a persistent customer database, uses predictive models to classify the members, and makes the data available to external systems for marketing execution.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 2, 2015

I know the system generates messages with random combinations of offers, incentives, and prices and then refines its choices over time based on which perform best in which situations. Definitely very cool but we spoke twice and I still don’t understand exactly what it’s doing. But that leaves a lot of questions unanswered.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 1, 2012

But that doesn’t mean much because the selling prices are so different. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry. Myth busted. Revenue grew faster than installation counts.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 10, 2009

Those have all been proposed as ways to classify business intelligence systems, and several of the products in my business-analyst business intelligence (BABI--how cute!) Present the manipulated data for reporting: the system automatically classifies input data as dimensions (text, dates, etc.)

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

JANUARY 7, 2010

This implies two complementary tasks: being able to extract and classify nuggets of information from existing marketing documents, and being able to deliver exactly the right nugget in each situation. The idea is to squeeze the most value from existing marketing content, rather than creating new content for each project and situation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 28, 2010

Saffron generally relies on external systems to identify entities within source data, classify them into the specified categories, and report their associations to Saffron. Pricing for Saffron is starts at $125,000 per server, where a standard server is an eight core machine with 16 gigabytes of RAM per core.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Pricing is also aimed at small businesses.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

AUGUST 4, 2022

From a tech vendor perspective, uncertainties make it harder to raise new capital or increase prices, and we’ve begun to see some scattered industry layoffs as a result. This might be understanding relations among entities mentioned in call notes, or classifying the sentiment expressed in a social media post.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

AUGUST 18, 2016

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. What made this tricky is that different vendors provide different combinations of functions, so I couldn’t just classify the vendors themselves. Hopefully the result is worth the effort.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

MARCH 3, 2017

I spent quite a bit of time debating with myself how to classify CaliberMind. The system can also classify new contacts by persona, based on their profile attributes and associated texts such as content consumed or emails written. Given all these facts, how should we classify CaliberMind? Unify B2B data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

MAY 7, 2021

It will later compare the results to a list of hundreds of cookies that Seers has evaluated and classified, and generate a list of the specific cookie consent requests the site must present to visitors. The privacy impact assessment module is priced at $46.99 one-time fee. So far so good. I really liked what I saw from Seers.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136

Customer Experience Matrix

FEBRUARY 28, 2007

Transactions were further classified by ”Life Year”—that is, whether the purchase within the first year, second year, third year or fourth year since the original order. Customers were assigned to groups based on the year of their first order (Start Year), the product purchased in that order and the promotion source.

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

MAY 28, 2015

The findings are organized into a list of customer interactions, which are classified by journey stage, channel, department, emotional outcome, segment, and other properties. Pricing is similarly industrial, starting at $15,000 per module for up to three users.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

JANUARY 3, 2017

The system can usually classify new inputs automatically and flags the remainder for human review. The system is exceptionally good at capturing the frequently-changing elements peculiar to the travel industry, including location (current and destination), weather (at the current and destination location), prices, available products (e.g.

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0

Customer Experience Matrix

MAY 27, 2014

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

JULY 1, 2016

In addition to assigning an account list and defining individual selection criteria, program set-up includes creating rules to classify accounts into buying stages. Pricing of YesPath is based on the number of accounts in the system and starts at $3,000 per month for 500 accounts. stage tracking within programs.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2015

For example, actions can be classified by broad types (cross sell, upsell, retention, winback, price level, product line, customer support, education, etc.) Future tests can be then limited to refining the timing within the standard range, with only a few tests outside the range to make sure nothing has changed.

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

APRIL 11, 2013

The system also classifies each conversion as attributable, multi-touch, and multi-channel, depending on whether it was linked to at least one message (attributable), to multiple messages (multi-touch) and to messages in multiple channels (multi-channel). Pricing for Adometry is based on the number of channels and volume of data.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Customer Experience Matrix

AUGUST 27, 2008

In any event, the overlap is large enough that I don’t think we can classify Dataupia as unique on that particular dimension. One final point about Dataupia is pricing. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte. WX2…WhiteCross…get it?)

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120

Customer Experience Matrix

JUNE 25, 2015

Since all marketers have the same opportunity to bid on all impressions, a corollary is that buying the right messages at the right price is the key to success – or, in another catchphrase, “the smartest bidder wins”. Sadly, neither you nor I can make a living by repeating clever phrases.

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2010

The system includes several specialized capabilities related to video content selection, including automated text analysis to create metadata and classify new content; capture of user preference ratings; handling of social recommendations; maintenance of personal profiles; and user-initiated search.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 5, 2008

As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing. What I’ve found is that I can identify a smaller set of applications, and then classify features as applying to simple (basic) forms of those applications, or complex (advanced) ones.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JULY 9, 2007

Results were used for planning, pricing, and to change how clients were serviced, and have yielded substantial financial gains. The LTV model is used to evaluate the three-year impact of marketing decisions such as pricing and advertising. The cost estimates were based on surveys of customer-facing personnel.

Case Study 120

Case Study Case Studies Lead Ranking Allocation 120

Customer Experience Matrix

AUGUST 4, 2008

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. But I ultimately classify them as SaaS because they offer self-service versions of their data loading and analysis tools. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 30, 2016

Not surprisingly, people who classify SCV as extremely important are more likely to actually have a database in place than people who consider it just very important, who in turn have more databases than people who consider it even less important or not important at all.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120