The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 22, 2012

There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Challenges (what are the challenges this person faces?). Initiatives (what initiatives in this person involved with?). Content Audit. Best in class companies are auditing their assets. Common titles.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MARCH 12, 2009

And besides, once is in my task list (I use MS Outlook to manage my tasks, see my post on Task Management with Outlook), I can then prioritize and classify accordingly. But the other side of getting stuff done and being effective at managing your time has to do with meetings.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

JULY 28, 2015

According to SiriusDecisions 2015 Buyer Study, buyers classify “sales presentations” more meaningful or impactful than the traditional marketing assets like whitepapers, infographics, eBooks and Webinars during their buying process. Sales people matter more than your digital assets.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100