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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Many demand generation systems already make it easy to look up data about prospects from sources like Hoovers or JigSaw and to infer the location and company of anonymous visitors from their IP address. HubSpot particularly comes to mind, which is a testament to their own marketing skills. external data.

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Still More on Assessing Demand Generation Systems

Customer Experience Matrix

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

Google’s recently relaunched Jigsaw—a fresh incarnation of Google Ideas—offers the Investigative Dashboard , which gives investigative journalists powerful tools to uncover money-laundering schemes. There are numerous other examples of branded investigative journalism: Google. wasn’t the only search engine in the game. Craigslist.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

Google’s recently relaunched Jigsaw—a fresh incarnation of Google Ideas—offers the Investigative Dashboard , which gives investigative journalists powerful tools to uncover money-laundering schemes. There are numerous other examples of branded investigative journalism: Google. wasn’t the only search engine in the game. Craigslist.