Customer Experience Matrix

JANUARY 7, 2010

This implies two complementary tasks: being able to extract and classify nuggets of information from existing marketing documents, and being able to deliver exactly the right nugget in each situation. Other automated systems would can select and deliver the correct content during each interaction.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 7, 2016

I've also added a few notes based on the closer look I took at each system in order to classify it. This question disqualified a few vendors that look only at online interactions. The main questions I asked were: Does the system capture individual-level data, not just results by channel or campaign?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2007

As with any solution, the raw interaction data must be processed to become useful. Speed-trap does this by having users write “nano-programs” that search for patterns, classify sessions, apply labels, group related items, and aggregate results across time periods.

Analytics 120

Analytics Aggregators Privacy Rules 120

Customer Experience Matrix

JUNE 28, 2010

There's no need to load them differently or build a causal model of how they interact. Saffron generally relies on external systems to identify entities within source data, classify them into the specified categories, and report their associations to Saffron. Saffron can load structured data as well.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

OCTOBER 10, 2009

Those have all been proposed as ways to classify business intelligence systems, and several of the products in my business-analyst business intelligence (BABI--how cute!) Present the manipulated data for reporting: the system automatically classifies input data as dimensions (text, dates, etc.)

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

AUGUST 4, 2022

This means systems that can easily connect to any new channel, both to collect data from the channel as customers interact, and feed data to the channel to support personalized interactions. This might be understanding relations among entities mentioned in call notes, or classifying the sentiment expressed in a social media post.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MAY 28, 2015

It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. suitecx is to static customer journey diagrams as Google Maps is to the Rand McNally Road Atlas: an interactive alternative with almost boundless functionality.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

AUGUST 18, 2016

What made this tricky is that different vendors provide different combinations of functions, so I couldn’t just classify the vendors themselves. Identify Target Accounts Plan Interactions Execute Interactions Analyze Results The next step was to define the system functions that support each process step.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

MAY 7, 2021

It will later compare the results to a list of hundreds of cookies that Seers has evaluated and classified, and generate a list of the specific cookie consent requests the site must present to visitors. Seers also offers a large number of interactive templates, assessments, and policy generators.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136

Customer Experience Matrix

JANUARY 3, 2017

Data can be loaded in real time during Web or call center interactions, by querying external sources through API connections, or through batch uploads. The system can usually classify new inputs automatically and flags the remainder for human review. But the system does organize inputs into a base structure of guests (i.e.,

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0

Customer Experience Matrix

JULY 1, 2016

In addition to assigning an account list and defining individual selection criteria, program set-up includes creating rules to classify accounts into buying stages. These rules draw on behaviors of all individuals within the account, looking primarily at direct interactions with the company Web site, CRM, and marketing automation.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

MAY 27, 2014

This degree of control is usually reserved for advanced interaction management systems. Recommendations can appear on Web pages, mobile devices, display ads, or emails (where recommendations are updated by calls to the central server each time the email is opened).

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

JUNE 25, 2015

This was realistic when interactions were limited to a few company-controlled touchpoints. What’s changed is visibility: marketers now can see vastly more data about their customers and can interact with them through vastly more channels. Each interaction is embedded in the context of a customer’s relationship with the company.

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

AUGUST 25, 2016

ABM Process System Function Sub-Function Number of Vendors Identify Target Accounts Assemble Data External Data 28 Select Targets Target Scoring 15 Plan Interactions Assemble Messages Customized Messages 6 Select Messages State-Based Flows 10 Execute Interactions Deliver Messages Execution 19 Analyze Results Reporting Result Analysis 16 Your first (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 2, 2014

The Analysis Tool asks about: - nine types of marketing programs , ranging from customer profiling to real time interactions to loyalty programs to marketing measurement. These are rated on a spectrum of integration capabilities, from being totally isolated to allowing real time interactions. Not bad for free. Thanks, SAP!

Analysis 120

Analysis Advertising Benchmark Tools Work Management 120

Customer Experience Matrix

APRIL 11, 2013

The system also classifies each conversion as attributable, multi-touch, and multi-channel, depending on whether it was linked to at least one message (attributable), to multiple messages (multi-touch) and to messages in multiple channels (multi-channel).

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Customer Experience Matrix

MARCH 23, 2007

I’m just finishing a review for next month's DM News of ClickFox , a product that visualizes the paths followed by customers as they navigate interactive voice response (IVR), kiosks, Web sites and other self-service systems. Web systems also deal with higher data volumes than IVRs.)

Generation 120

Generation Work Management Display Analytics 120

Customer Experience Matrix

FEBRUARY 5, 2007

Not only must you estimate cash flows correctly, as with any business analysis, but you face the added challenge of classifying those flows properly. Things get especially complicated when you start looking at customer investments, where many options interact, conflict, or are mutually exclusive.

Marketing Budget 120

Marketing Budget Classified Ads ROI Paper 120

Customer Experience Matrix

JULY 28, 2009

But I ultimately classify them as SaaS because they offer self-service versions of their data loading and analysis tools. The system is designed to support real-time interactions, although no client has yet deployed it that way. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2006

You’ll get an interactive Matrix embedded within an Adobe pdf. Sliding through time periods, like frames in a movie, doesn’t show relationships among different interactions at a glance. The demonstration system attempts to overcome this by showing current and future interactions in each cell.

Sample 120

Sample Display Contacts Purchase 120

Customer Experience Matrix

NOVEMBER 30, 2016

Not surprisingly, people who classify SCV as extremely important are more likely to actually have a database in place than people who consider it just very important, who in turn have more databases than people who consider it even less important or not important at all.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120