Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. Contact information: Paul Gillin. 508-656-0734. paul@gillin.com. Greg Gianforte.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 13, 2010

But 65% of people are classified as visual learners. These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Are you using all the available tools? Many business websites are heavy on text, which may have been all that was available when the site was built.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

APRIL 28, 2011

They’re the little nuggets of information that delight and reward readers for staying with us. See how many words you can remove without diluting the meaning. You’ll be surprised. Surprise Your Reader. Writing coach Don Fry (right) calls these “gold coins.&# Or they may just make us laugh.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JUNE 24, 2010

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. Without unique URLs, visits are simply classified as “direct traffic,” meaning that the source could be a forwarded e-mail, bookmark or an address typed into the browser. History and Correlation.

ROI 50

ROI Paid Content Social Marketing Webcast 50