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| | HUBSPOT
APRIL 2, 2012 [Classified, Industry] Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]
Today, HubSpot released its first ever State of the Online Marketing Services Industry report. portion of the report sought to understand the makeup of the industry from an agency-size perspective. large part of the survey is dedicated to understanding which services are being offered most across the industry. Service Offerings Enable and Prevent Growth. Connect with HubSpot
| | THE EFFECTIVE MARKETER
MARCH 22, 2012 [Classified, Industry] The State of Demand Generation
Enable (help reps increase productivity, both for sales and marketing-sourced demand). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Here are some of my notes.
NOVEMBER 10, 2013 | FATHOM
[Classified, Industry] Defining Lead Status Classifications
JUNE 13, 2013 | B2B MARKETING MENTOR
[Classified, Industry] 5 Lessons Learned in Site Retargeting
APRIL 2, 2012 | HUBSPOT
[Classified, Industry] Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]
MARCH 22, 2012 | THE EFFECTIVE MARKETER
[Classified, Industry] The State of Demand Generation
MAY 4, 2011 | WRITESPARK
[Classified, Industry] Good Writers: You Can Never Know Too Many
MAY 23, 2010 | GROW - PRACTICAL MARKETING SOLUTIONS
[Classified, Industry] What does the future hold for blogging?
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| | WRITESPARK
MAY 4, 2011 [Classified, Industry] Good Writers: You Can Never Know Too Many
new product launch needs several writers working in parallel. You need a writer with experience in certain project types, vertical industries, or writing styles. On your connections list, use the tags function to classify your contacts into a writers list. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great!
| | FATHOM
NOVEMBER 10, 2013 [Classified, Industry] Defining Lead Status Classifications
'This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. Listed below are the standard industry definitions we use to classify our leads in salesforce.com. visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status. You will also classify an SQL to this status after failing to make contact within a reasonable time frame, initially 30 days. These leads are by far the best!
| | GROW - PRACTICAL MARKETING SOLUTIONS
MAY 23, 2010 [Classified, Industry] What does the future hold for blogging?
For corporate blogging, this might mean deputizing many people in your company to blog (IBM is a best practice), or joining others in your industry to contribute to online “trade content. Aggregation — Sites that aggregate vertical-themed content are becoming popular time-savers for readers. How does your industry traditionally get information? Will blogging die?
| | B2B MARKETING MENTOR
JUNE 13, 2013 [Classified, Industry] 5 Lessons Learned in Site Retargeting
Retargeting platforms are broadly classified into two groups: Managed platforms are ideal for retargeting newcomers who are unlikely to roll up their sleeves and dig into the minutia of managing a retargeting campaign. One logical segmentation would be to organize your website by industry (vertical market). Another might be to segment based on the products you offer. www.acme.com/industries/financial-services). Or present offers for the product the visitor reviewed while on your site. Choose a Platform with the Level of Control You Need. Day and time.
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DELICIOUS B2BMARKETING | SUNDAY, MAY 24, 2009 [Classified, Industry] Do Psychographics work in B2B Marketing & Sales?
B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) CEO/President of a $50m company doesn’t think of his/her business as ‘small’ – they may see the company an innovative market leader in their vertical industry and market. MORE >>
WEBMARKETCENTRAL | TUESDAY, JUNE 30, 2009 [Classified, Industry] Best of 2008: Random but Interesting, Part 1
Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." MORE >>
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