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How to Overcome 3 Painfully Common Lead Gen Mistakes


Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. Alternatively, asking for too little brings its own concerns; a lack of information makes it difficult to classify leads and market to them after the first download. Mistake #1: Not collecting the right info.

Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment


In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. As consultants to organizations of all sizes in all industries, we see this breakdown 9 times out of 10, and it usually occurs because a shared definition of lead statuses hasn’t been discussed. As a by-product of alignment, you’ll likely notice an increase among your prospects in engagement with your company.

MQL 18

The State of Demand Generation

The Effective Marketer

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Here are some of my notes.

Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]


Today, HubSpot released its first ever State of the Online Marketing Services Industry report. portion of the report sought to understand the makeup of the industry from an agency-size perspective. large part of the survey is dedicated to understanding which services are being offered most across the industry. Service Offerings Enable and Prevent Growth. Connect with HubSpot

Defining Lead Status Classifications


This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy.  It’s also for the thousands of traditional enterprise salespeople out there who have yet to embrace the value your marketing department can deliver in sales-ready leads. Listed below are the standard industry definitions we use to classify our leads in visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status.


What does the future hold for blogging?

grow - Practical Marketing Solutions

For corporate blogging, this might mean deputizing many people in your company to blog (IBM is a best practice), or joining others in your industry to contribute to online “trade&# content. Aggregation — Sites that aggregate vertical-themed content are becoming popular time-savers for readers. How does your industry traditionally get information? Will blogging die?

Best of 2008: Random but Interesting, Part 1


Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Looking for the best career search websites?