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| | HUBSPOT
APRIL 2, 2012 Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]
Today, HubSpot released its first ever State of the Online Marketing Services Industry report. portion of the report sought to understand the makeup of the industry from an agency-size perspective. large part of the survey is dedicated to understanding which services are being offered most across the industry. Service Offerings Enable and Prevent Growth. Connect with HubSpot
| | THE EFFECTIVE MARKETER
MARCH 22, 2012 The State of Demand Generation
Enable (help reps increase productivity, both for sales and marketing-sourced demand). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Here are some of my notes.
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| | WRITESPARK
MAY 4, 2011 Good Writers: You Can Never Know Too Many
new product launch needs several writers working in parallel. You need a writer with experience in certain project types, vertical industries, or writing styles. On your connections list, use the tags function to classify your contacts into a writers list. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great!
| | GROW - PRACTICAL MARKETING SOLUTIONS
MAY 23, 2010 What does the future hold for blogging?
For corporate blogging, this might mean deputizing many people in your company to blog (IBM is a best practice), or joining others in your industry to contribute to online “trade content. Aggregation — Sites that aggregate vertical-themed content are becoming popular time-savers for readers. How does your industry traditionally get information? Will blogging die?
| | DELICIOUS B2BMARKETING
MAY 24, 2009 Do Psychographics work in B2B Marketing & Sales?
B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) CEO/President of a $50m company doesn’t think of his/her business as ‘small’ – they may see the company an innovative market leader in their vertical industry and market.
| | WEBMARKETCENTRAL
JUNE 30, 2009 Best of 2008: Random but Interesting, Part 1
Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Looking for the best career search websites?
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