The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
Enable (help reps increase productivity, both for sales and marketing-sourced demand). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Here are some of my notes.
Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]
APRIL 2, 2012
Today, HubSpot released its first ever State of the Online Marketing Services Industry report. portion of the report sought to understand the makeup of the industry from an agency-size perspective. large part of the survey is dedicated to understanding which services are being offered most across the industry. Service Offerings Enable and Prevent Growth. Connect with HubSpot
Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
SEPTEMBER 3, 2015
In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. As consultants to organizations of all sizes in all industries, we see this breakdown 9 times out of 10, and it usually occurs because a shared definition of lead statuses hasn’t been discussed. As a by-product of alignment, you’ll likely notice an increase among your prospects in engagement with your company.
The 25 Best Social Media Books of 2011
DECEMBER 19, 2011
The below list is in no particular order, but I have done my best to classify these social media books according to convenient categories. How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt by Jeffrey Gitomer. Engage! The Now on to the list!
Do Psychographics work in B2B Marketing & Sales?
MAY 24, 2009
B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) What do your C-Level Execs want from Marketing? Breathing our own exhaust?
Good Writers: You Can Never Know Too Many
MAY 4, 2011
And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy. A new product launch needs several writers working in parallel. You need a writer with experience in certain project types, vertical industries, or writing styles. You may be perfectly happy with your current in-house and freelance resources for writing.
Defining Lead Status Classifications
NOVEMBER 10, 2013
This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. It’s also for the thousands of traditional enterprise salespeople out there who have yet to embrace the value your marketing department can deliver in sales-ready leads. Listed below are the standard industry definitions we use to classify our leads in salesforce.com. visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status.
What does the future hold for blogging?
grow - Practical Marketing Solutions
MAY 23, 2010
For corporate blogging, this might mean deputizing many people in your company to blog (IBM is a best practice), or joining others in your industry to contribute to online “trade content. Aggregation — Sites that aggregate vertical-themed content are becoming popular time-savers for readers. How does your industry traditionally get information? Will blogging die?
Best of 2008: Random but Interesting, Part 1
JUNE 30, 2009
Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Looking for the best career search websites?