Remove classified industry vertical
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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

North America (US $15 billion) is poised as the largest market for AI software with Asia-Pacific coming in second (US $10 billion), and Europe third (US $8 billion). Buckle up for details on challenges, key industry players, patents, and a lot more. We spotted how 2020 has been for the industry titans and what 2021 holds.

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How to Barrel Through the Latest SiriusDecisions Demand Waterfall

SWZD

Demand units – not accounts – are usually the true targets that Marketing (and Product and Sales) should have in mind when thinking about buyers”, noted SiriusDecisions in their May release announcement. SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Start off on the right foot!

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How to leverage Database marketing to increase your conversions

Smarte

Database marketing is the practice of classifying, collecting and then scrutinizing customer data to deliver tailored, relevant and effective marketing messages to customers. These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc.

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Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]

Hubspot

Today, HubSpot released its first ever State of the Online Marketing Services Industry report. A portion of the report sought to understand the makeup of the industry from an agency-size perspective. A portion of the report sought to understand the makeup of the industry from an agency-size perspective.

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How Gretta Van Riel Used Her 16M Social Media Following to Grow Her Businesses

Single Grain

How Gretta Earned 16 Million Social Media Followers I think that having an audience of 16 million has taught me about the importance of audience over product when it comes to having an online store. Like, just the idea of product market fit, for example. So, definitely developing those vertical accounts has worked really, really well.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Product overview.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. to segment and target relevant markets.