Remove classified industry vertical
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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

Courses lay the foundation but our industry is protean. Are there research papers included? You’ll find research papers, articles, blog posts as well as LinkedIn posts, job opportunities, and upcoming events in the testing and optimization scene. Now, what exactly do you do when you open a newsletter to study? Dig in deeply.

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The State of Demand Generation

The Effective Marketer

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence).

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. to segment and target relevant markets.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising.

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Google’s Pandu Nayak shares his roadmap for MUM

Martech

They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links, rich results and ads. MUM, Google’s latest milestone in language understanding.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). Create targeted lists based on industry vertical or zip code. Classify trips, report mileage to Freshbooks or Concur, and store all your mileage data in the cloud. ” — Social Media Examiner (Productivity).