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Header Tags: What They Are and How to Use Them

Hubspot

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). H2 — These are subheaders that classify the main ideas of your paragraphs and separate sections. Here, let's explore what header tags are, why they matter for SEO, and how you can add your own to HTML.

Tagging 96
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The Ins and Outs of Writing Long-Form Content

Hubspot

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74
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Learn From a Google Rater: The Impact of Intents and Results Diversity in Content Strategy

Hubspot

Classifying Intents by Likelihood. Approaching possible intents through these three basic levels of likelihood helps you get an idea as to whether your content stands a chance of ranking well in the SERP for certain queries. We will approach it as if it were a query and classify possible intents. They are all similarly likely.

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Google Algorithm Update Makes Authorship WAY More Competitive

Hubspot

Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The focus would be on showing “high-quality” authors in SERPs. What is Google Authorship? Who is showing up? Bottom line?

Google 28
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Stop Linking to Our Website or We'll Call Our Lawyers

Hubspot

Since he works on behalf of the Anti-Piracy Department at Guardlex, which provides services that protect intellectual property, we presume the outbound link was classified as a piracy or intellectual property "problem.". it was that the link allegedly caused penalties in the SERPs. Learning From This Story.

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Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.