EMagine B2B Blog

DECEMBER 3, 2014

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.

Marketing Analytics Tools 40

Marketing Analytics Tools Traffic Analytics Google 40

Zoominfo

OCTOBER 5, 2021

So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Martech Advisor

NOVEMBER 1, 2019

Any ad that can’t be classified into one of these types is a custom ad. It’s impossible to log in to social media sites such as Facebook, Twitter, LinkedIn, or Instagram and not find posts labeled Sponsored. An example of a Social Media Native Ad on Facebook. Landing page URL. In-Feed/In-Content Native Ads.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Sprout Social

OCTOBER 19, 2016

At Sprout, we classify engagement as the likes, comments, shares, replies, favorites and other interactions your customers make with your posts. Facebook, Instagram, Twitter or maybe Snapchat? Social network integrations: Facebook, Twitter, Instagram and Pinterest. Increase Social Engagement. Pricing: Starts at $30 per month.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Adobe Experience Cloud Blog

JUNE 24, 2016

One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. Some may be a combination of more than one of these, in which case they would be classified as a mixed-use case app.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Bannerflow

JULY 12, 2019

There are two distinct types of programmatic video: instream and outstream (with in-banner video sometimes classified as a type of outstream ad). Examples include Facebook, Schibsted, New York Times, Sanoma. Determines the size, type and URL of each individual ad. Indeed, programmatic Video ad spend is predicted to be $13.4

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

flux.la

FEBRUARY 1, 2020

Before you begin doing keyword research, it is crucial that you understand how they are classified: Head Keywords : 1or 2 words that have a high search volume Body Keywords : 2 to 3 words phrases with good search volume Long Tail Keywords : 4 or more words with low search volume; it accounts for most of the web traffic.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

NOVEMBER 8, 2011

Because Google+ Pages' administrative capabilities currently don't seem to be as sophisticated as Facebook 's (which enable you to assign multiple page admins regardless of the page's origins), you'll want to choose a host account that makes your page as accessible to multiple contributors as possible. Create a Page with the Desired Account.

Google 28

Google Business Ideal Customer Profiles Hubspot 28

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable? Will they pursue you?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

LeadSquared

JULY 24, 2013

When compared to Google Ads (pay-per-click), digital media advertising – texting (SMS), social media, video uploads etc or traditional form of advertising – classifieds, newspapers and magazines; advertising on mobile can be a lot lighter on your pockets. The third line has your website URL, but this is optional.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertisements 52

Online Marketing Institute

DECEMBER 23, 2010

I would simply classify that as passive marketing – which there is nothing wrong with. Which platform do you suggest B2B Marketers use to share video content? link] Adam Hi Ryan. I will agree with you wholeheartedly that for search/seo purposes, posting a video on YouTube can be of value.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

JANUARY 4, 2024

” URL, like “m.optinmonster.com,” Google recommends switching over to a fully responsive site. This is because Google currently just annotates m-dot URLs, it doesn’t actually index them. And don’t forget to follow us on YouTube , Twitter , and Facebook for more expert roundups and in-depth guides.

Traffic 105

Traffic SEO Tips Dwell 105

Hubspot

JUNE 23, 2010

is a free URL shortening service that provides statistics for the links users share online. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

AUGUST 23, 2012

And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Have a Facebook Account so people can perform local check-ins. Here are a few more concrete things not to employ, though: Keyword stuffing in your content and URLs. Buying links.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Metadata

SEPTEMBER 14, 2021

Internal competition is when a single keyword matches multiple URLs on your site, creating confusion for search engines as they don’t know the priority. Internal competition typically results in most or all of those URLs having degraded performance. 5 approaches to optimize existing content. ” 5. Bonus: Prune.

Optimization 59

Optimization Content Bandwidth Budget Programs 59

Metadata

SEPTEMBER 14, 2021

Internal competition is when a single keyword matches multiple URLs on your site, creating confusion for search engines as they don’t know the priority. Internal competition typically results in most or all of those URLs having degraded performance. 5 approaches to optimize existing content. ” 5. Bonus: Prune.

Optimization 52

Optimization Content Bandwidth Budget Programs 52

Buffer

OCTOBER 3, 2018

Today, businesses are faced with an ever-increasing amount of online content as well as ongoing changes from search engines such as Google, and constant algorithm updates from platforms like Facebook. Other great tools for generating engaging video topics : Facebook Pages to Watch. Facebook Groups. Ahrefs Keyword Explorer.

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

SendX

SEPTEMBER 10, 2018

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. They are classified into two types: Hard Bounce. So how do we fix that? Email Authentication.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Get color indication of hashtag strength as you type, on Twitter or Facebook; notifications when new hashtags pop up for your topic; and ability to group and compare hashtags.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

OCTOBER 2, 2018

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. By including the URL in your bio, you will avoid any confusion and keep things simple for your potential customers. Lastly, you can just add a website or landing page URL to your actual post on social.

Social Media 78

Social Media Campaigns Social Marketing Media 78

Buzz Marketing for Technology

JULY 24, 2008

You can use tags and comments to help classify and retrieve websites when needed. The URL (Universal Resource Location) associated with the web page makes it easy to locate across the Internet and bookmarking systems look for URLs. Then he created tags to classify each Digg user. Popular Tags. Popular Writers.

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Moz

OCTOBER 8, 2019

> “This meta tag sends the user to a new URL after a certain amount of time and is sometimes used as a simple form of redirection.” - Meta tags that Google understands. Structured data is a standardized format for providing information about a page and classifying the page content. <meta http-equiv="refresh" content=".;url=.">

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Hubspot

NOVEMBER 6, 2018

To classify as “SMART”, a goal must be Specific, Measurable, Attainable, Relevant, and Timely. You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. For what purpose do they use Instagram, Facebook, and other networks? We’ll use this example throughout this guide.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Huptech Web

JULY 7, 2022

Showcase your brand identity with paid social media ad tools like Facebook, Instagram, and LinkedIn ads. In layman’s terms, a domain name is the address of your website that people type into their browser’s URL bar when they visit. You may want social media services to nail this space. Too many technical terms, no?

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Moz

JULY 17, 2019

We have also recently discovered that Google has begun to index URLs with a # jump-link, after years of not doing so, and is reporting on them separately from the primary URL in Search Console. If you're used to thinking of rankings with the smallest increment being a URL, this idea can be hard to wrap your brain around.

SERP 50

SERP API Mobile Advertising Verticals 50

Paul Gillin

JUNE 24, 2010

Unique URLs are a way to measure that. Unique URLs use a simple server redirect function to identify the source of an incoming click. Unique URLs enable your analytics software to track inbound traffic from each source separately so you can determine the ROI of each channel. PUTTING IT ALL TOGETHER. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convert

JANUARY 27, 2022

ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. While users who interacted with your site repeatedly but that converted or made a purchase after 7 days are classified incorrectly as “new visitors”.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Convert

OCTOBER 27, 2021

Datasine saw a 57.48% increase in CTR by A/B testing the image on their paid Facebook ads. Other times, we want our audience to take an action that we might not classify as a conversion. How to A/B Test Facebook Ads? There are different types of Facebook ads and placements. At least, not a traditional ‘conversion’ anyway.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Webbiquity

FEBRUARY 23, 2017

You can integrate with URL shorteners such as TinyURL and Bitly. MyCurator’s Cloud AI module classifies articles based on their relevance. 21) NextGEN Facebook. Use this plugin to make sure your posts look great when shared on Facebook, Twitter, Google+, Pinterest, LinkedIn, and others. 15) MyCurator.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Parse.ly

JULY 2, 2020

For example, if you shared a cute dog video with your friend over text — that would classify as a dark social share. If you’re running a Facebook Ads campaign and want to analyze the success once people click-through on the ad to your website, make sure you use UTM parameters. Google Analytics and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Enterprise Management Top of Funnel 52

Single Grain

JULY 2, 2019

Commercial-intent keywords can be classified into two categories: buy now keywords. Cold Traffic: People who have never engaged with your content before visiting your website are classified as cold traffic. How to Get 1,000 True Fans with Facebook Video Retargeting. product keywords.

Paid Content 75

Paid Content Traffic Lead Scoring Lead Ranking 75

LeadSquared

NOVEMBER 27, 2015

Make sure the URL is short, clear and has your keyword. Read more on best practices for URL optimization. Create a shortened URL for easy tracking. This can be done using Google’s URL shortener or Bitly. Create, schedule & share snippets out of your posts on Facebook & Twitter. Create an e-book.

Promotion 52

Promotion Lead Scoring Lead Ranking Ad Exchange 52

Hubspot

JULY 2, 2012

Not only should you be using visual content on your website, blog, or downloadable content -- you should also be sharing them (and making it easy for others to do so themselves) on sites like Facebook, Pinterest, and Google+, where visuals thrive and spread like crazy. 4) Email and Segmentation. 6) Print Collateral and QR Codes.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Focus on coverage of product, not URL rank – It’s arguably less important who sells HP ink, as long as it’s HP ink that’s sold.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Webbiquity

MAY 16, 2017

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” 2) Google URL Shortener. URL Identifier. Pricing: free.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223