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Why Your Product Is Not What You Sell

Marketing Insider Group

Psychologist Abraham Maslow classified these needs into five categories that you can see in the graph below: Image Source Anything you sell should fulfill a fundamental need. Facebook, the world’s most popular media owner, creates no content. When you know what makes people tick, you become a more effective seller and marketer.

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Predicting sources of traffic to content in 2019

Parse.ly

Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. shouts, “Hey, something big is happening.”

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

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YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Classify and categorize content. YouTube hashtags are best used to classify and categorize content. For instance, you can classify your content based on popular or highly searched terms in your area of expertise. For example, a food brand could classify videos based on #healthyrecipes #vegandietplan, etc.

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Facebook's News Feed Will Once Again Focus on Friends and Family

Hubspot

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. The news first broke by way of a post from Facebook CEO Mark Zuckerberg. What Facebook's News Feed Changes Mean for Marketers. Why Facebook Is Doing This.

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How to Create and Continuously Optimize Your Landing Page Copy

Anyword

The second way is to insert a url and have Anyword’s classifier scrape the webpage to identify the main assets to generate text for. Classify the asset accordingly, choosing from the product name, copy, or call to action. Click on the assets you would like to generate text for. Once you enter a url, a brief will be created.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

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