Customer Experience Matrix

JULY 9, 2010

The trick to making this work is efficiency. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

NuSpark Consulting

NOVEMBER 16, 2011

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? 57% say SEO. 25% Pay-per-click, and, 18% social media.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

DECEMBER 13, 2010

With the rise of Twitter, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter. Their longevity far outlasts the short-term memory of Twitter or any other micro network. In fact, with Twitter, we are simply competing for the moment.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. The service has been credited for causing the reduction of classified advertising in newspapers across the United States. HootSuite - HootSuite is a web-based Twitter client.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28