Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Attribution models can be classified in two groups. Marcel : Exactly, Bart.
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