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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Attribution models can be classified in two groups. Marcel : Exactly, Bart.

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How the LinkedIn Algorithm Works (And How to Make it Work for You)

EveryoneSocial

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. Posts don’t appear in LinkedIn users’ feeds chronologically — what you see in your feed and in what order is all influenced by the LinkedIn algorithm. Need engagement?

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5 Email Marketing List Management Tips To Maximize ROI

Roketto

Adding to the frustration is that they know they need to be doing some kind of email list segmentation in order to fix the problem, but they aren’t quite sure what that should really look like. To that end, you want to make sure that you’re able to properly tag new leads with the right classification.

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Are Chatbots the Next Big Thing in Lead Generation?

PureB2B

You see them commonly in apps like WeChat , where users can interact directly with the chatbot interface to do things like order food, buy movie tickets, or hail a taxi. These chatbots are simply another way to push the “order” button. These keywords are tagged by your bot as the specific task it needs to accomplish.

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Chatbots the Next Big Thing in Lead Generation

PureB2B

You see them commonly in apps like WeChat , where users can interact directly with the chatbot interface to do things like order food, buy movie tickets, or hail a taxi. These chatbots are simply another way to push the “order” button. Your bot tags these keywords as a specific task it needs to accomplish. Swift Action.

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5 Email Marketing List Management Tips To Maximize ROI

Roketto

Adding to the frustration is that they know they need to be doing some kind of email list segmentation in order to fix the problem, but they aren’t quite sure what that should really look like. To that end, you want to make sure that you’re able to properly tag new leads with the right classification.

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The Ins and Outs of Writing Long-Form Content

Hubspot

It might seem counterintuitive to give your audience more to read in order to keep them on your website longer. But it can be useful to start thinking of how long-form content can be effective for your audience. It's kind of like ordering a product online. Long-Form Content. But it's true, and I'm going to dive into why below.