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KoMarketing Associates

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. In order to succeed, you not only need to be better at your craft; you need to be smarter at it as well. But guess what?

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

If you’ve got one to three of these best practices in place, Forrester would classify your B2B ecommerce program as being among the Explorers. Let’s start with the actual ordering experience. So if your business can offer them genuinely effective self-service support, that’s a major benefit. The average B2C order size is $147.

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Your Complete B2B Content Strategy Checklist

KoMarketing Associates

In order to do this, you’ll need to build a well-thought out B2B content strategy. For each of these classifiers, you should have a solid set of topic ideas. If the content was shared on a different day would it be more effective? Your Complete B2B Content Strategy Checklist. Suggested length. Tone or style. Journey stage.