Trending Sources

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. In order to succeed, you not only need to be better at your craft; you need to be smarter at it as well. There is no escaping it. But guess what? Step 1: Write It Down.

How to Effectively Segment Your Database for Lead Nurturing

Modern B2B Marketing

At Marketo, we use 9 different types of variables to segment our database in order to resonate with our audience. We would classify you as either a Small Business (0-300 people), Mid-Market (301-1,500), or Enterprise (1,500+). How to Effectively Segment Your Database for Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Reference.com – Keyword Definition ; This offers four definitions; the fourth is the term’s use in digital technology: “(A) word used to classify or organize digital content, or to facilitate an online search for information.”. Broad match: Your ad may display if a search term contains your keyword terms in any order (or words similar to your keyword). Using keywords effectively.

Sales Analytics: The Path to Better, Faster Forecasting

CMO Essentials

At the individual rep or channel partner’s level, by taking time away from active selling in order to, in their perception, help the bureaucrats above them crunch numbers, forecasting can appear fruitless, if not annoying. CMO Essentials Operations & Technology Sales Effectiveness Trending predictive analytics sales analytics sales peformanceIs This Forecast Current?

The Most Important Metric for Predictive Marketers

Lattice

Since most CMOs don’t have the training to become a data-scientist or the time to get trained, how can they become more effective in their new roles? and b> If you can build an accurate model, how do you plug it into your workflows in order to realize the promised improvements? We received a deluge of feedback in response asking me to explain what I meant.

4 Ways to Battle the Content Marketing Paradox

It's All About Revenue

Instead, audiences want a way to easily share information that’s directly applicable to them, so make sure that you’re breaking your research into easily sharable pieces in order to ensure that your stats rise above the content clutter. 3. Allowing customers to discover answers for themselves is much more effective than any sales pitch. 4. Content Marketing

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

Classifying Your Website Pages and Offerings by Buying Cycle Stages. You know that to collect leads effectively on the site you should have at least one offer per page and several on the home page. You begin by listing your website pages and your offers in separate columns and then classifying each page and offer by the appropriate stage in the buying cycle. You get the drift.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)

ViewPoint

You effectively accelerate revenue by identifying better opportunities and by working them early in the cycle rather than responding to RFP’s won by a more agile competitor. In order to maximize the success of your program, marketing and sales must first establish a shared lead definition. Part III: Expectations for ongoing success: marketing and sales accountability. Guess what?

Why You Can’t Afford to Gamble with Your Marketing Strategy

Modern B2B Marketing

You can barely even classify it as a gamble—it’s just stupid. The disparate data that you collect from thousands of different sources won’t magically shuffle itself up into a nice orderly package, nor is your marketing automation platform supposed to figure it out for you, although it will help you glean insights from the data. Don’t “Let It Ride” with Lists.

Digital Darwinism: Where Do You Stand?

Act-On

Imagine the conversations in board meetings around the globe – as the C-Suite and their Directors strive to affect the change management needed to compete more effectively. I’ve seen digital agencies shunning the “change management” phrase in what we do; but let’s face it – we are change agents – and if you believe the research, most businesses and their leaders are in deep need of change.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

While the web offers unlimited possibilities to delight and entertain audiences, marketers are caught up in customer experience design, and they don’t yet understand the emotional effect of these experiences. When I started working on this survey and story, I had a theory of how people would classify “experiences” vs. “customer experiences.” Experience.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

This is the only eBook of its kind that attempts to focus on the strategies and process to manage paid search for B2B firms with complex products, or those firms whose prospects need multiple touches and lead nurturing throughout the funnel in order to become a valid sales opportunity.  Writing Effective Ads that Generate Leads. Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. The number one priority of B2B marketers? Generate Leads: 46%. .

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From Strings to Things: A Quick Primer on Semantic Search

Synecore

This reminds me of the famous maxim of 16th century philosopher and mathematician Rene Descartes, Cogito Ergo Sum , “I think therefore I am,” or “I think therefore I exist.” A simple yet profound phrase, Cogito Ergo Sum reflects the distinguishing characteristic elevating human evolution beyond mere animal instinct to higher-order self-awareness: the ability to understand that we actually exist.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

While the web offers unlimited possibilities to delight and entertain audiences, marketers are caught up in customer experience design, and they don’t yet understand the emotional effect of these experiences. When I started working on this survey and story, I had a theory of how people would classify “experiences” vs. “customer experiences.” Experience.

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Modern B2B Marketing

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. Reactivation campaigns are a cost-effective way to determine who still wants to hear from you, who doesn’t want to hear from you ( for email deliverability , an unsubscribe is better than being marked as spam), and clean out your email lists.

Learn How to Maximize Lead Generation

B2B Lead Blog

What activities are falsely classified as lead generation and how does this impact marketing? It is still extremely effective, when used properly.  The revenue value of a lead, meaning the average order size of a closed lead.  If everyone in the firm is aware of these numbers, they are more likely to treat the lead with the respect it deserves. If you’re lucky, you meet Ruth P.

How to Know When You Need A Content Marketing Platform

Opentopic

Only 25% of Executives classify their content plan as "Structured". Check out these stellar stats compiled by Contently: 43 percent of B2C marketers with a documented strategy considered themselves effective, vs. 33 percent of those without. 36 percent of B2B companies with a documented content marketing strategy considered themselves very effective, 3x more than those without a documented strategy. Can You Make Content Marketing Effective With Your Current Resources? Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Ready to go?

Snapchat is Growing Up

Hubspot

Snapchat is stripped down social media and is all about living in the moment and sharing authentic experiences.Their photo effects aren’t made to give a “professional” look to your images, like on Instagram. You’ll need to provide an email address and birthdate for your company (make it over 18 so you don’t end up classified as a child). The Scoop on Snapchat. Period. Period.

The Value of Culture Shock in Your Multicultural Marketing Strategy

Content Standard

As a traveler and citizen of the world, it’s your responsibility to be self-aware and observant when visiting other countries in order to learn cultural norms. Hall offers a spectrum for classifying different cultures according to their communication styles. Your Preferred Communication Method Isn’t Always the Most Effective. What’s offensive? Key Takeaways.

How to Run a Successful Lead Generation Campaign

Hinge Marketing

The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. These components are necessary in order to maximize the number of qualified leads that you receive. In order to better define your objective you may want to ask yourself the following questions: Who is your target audience? Lead Generation

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

” After you’ve added your website as a property, you need to set up the tracking code in order for Google to begin collecting data on your website. Google Analytics needs some help from you in order to know what site to track and how to collect data. They’re every bit as important as the customers you deal with face-to-face. How do you get to know them? Conversions.

How Accountable Are You To Your Company's Success?

Sales Prospecting Perspectives

When someone is 'above the line', they tend to analyze a situation and determine what " they " need to do in order to either solve or execute on the task put in front of them. I'd have to admit that on a few occasions my reaction would have been classified as below the line. Whether it was the down economy, an ineffective sales rep or an unresponsive vertical, I had placed blame on something else when I should have immediately thought about what I could have done differently first to effect a positive change. So, where is your head at? Are you holding yourself accountable?

Adometry Combines Attribution with Optimization

Customer Experience Matrix

The system also classifies each conversion as attributable, multi-touch, and multi-channel, depending on whether it was linked to at least one message (attributable), to multiple messages (multi-touch) and to messages in multiple channels (multi-channel). This encourages marketers to look beyond any single measure, such as cost per order, that tells only a small part of the business story.

What Marketers Can Learn from a Rogue Underground (Barely Legal) Restaurant

Savvy B2B Marketing

Those who are lucky (or fast) enough to make the list receive super secret directions on how to get to the event, which includes some sort of scavenger hunt culminating with a barely legal dining experience that has to be classified as a private party in order to get past the health department. There is this “restaurant” in Canada. No-shows are blacklisted. Absolutely.

Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment

Fathom

In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. Below is a list of common lead statuses that need to be defined (and agreed upon) by both sales and marketing in order to most effectively communicate with your prospects: Marketing Qualified Lead (MQL)  – This is the classification of a “soft” lead. They will be added to Salesforce as a lead in general ownership.

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15 Business Books Every Aspiring Entrepreneur Should Read

Hubspot

Whether you’re doing the dog and pony show for funding, seeking to effectively communicate with your team, or looking to position yourself as a thought leader in your industry, you’re going to need to learn to make and give stellar presentations. This self-described playbook serves as a how-to for overseeing effective team collaboration. Not sure where to start your research?

5 Email Marketing Tips for Nonprofit Organizations

Marketing Action

That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. But what’s more, if you send emails that people aren’t interested in – and don’t ever engage with – you also risk having ISPs classify your message as spam. What words and phrases get the best results? Make it Personal.

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

Hubspot

Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. N ot only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth. For guidelines on how to run an effective A/B test, check out this resource. 8) Churn. This quarter? This year? 80 or 80%.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

They’re also used to create segments of prospects in order to target them more effectively. During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. What does your address say about you? Who, What, Where… and Why. Demographic: Who are they? Behavioral: What do they do?

Want to Be Less Awkward Around Your Boss? Try These 11 Tips

Hubspot

While drinking too much in front of your co-workers is a slippery slope, drinking too much in front of your boss is best classified as an egregious offense. But if you spend the majority of the meal silently freaking out about what to order or how you should place your napkin, you'll run the risk of not being present -- and they'll notice. Guilty of that, too. But how? Good, and you?"

Taxonomy in Content Curation

Aggregage

Classifying each link based on tens if not hundreds of categories becomes a huge burden. There’s just too much content flowing through and too many topics for a few curators to effectively deal with the flow.  First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve.  Curation

11 Intelligent Examples of Inbound-y Ads in the Real World

Hubspot

We've determined the following criteria for classifying inbound-y ads: The ad is shown to the right people, at the right time. Combining the inbound methodology with your paid search strategy allows you to understand your audience and create extremely effective ads that will engage at all stages of the Buyer’s Journey. How are your paid ad campaigns? PPC + Inbound = Inbound-y Ads!

Are you CIO Worthy?

The ROI Guy

So, how can you make sure you are viewed as strategic, or can migrate your relationship quickly from tactical to strategic in order to earn their precious time and attention, maintain and grow CIO opportunities? Enhanced case studies with video / audio can be more effective, providing evidence of success in the customers own voice / image. Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. As most CIOs have been forced to do more with less, this time allocation is more precious than ever.

My Business Website: Content for Customers… or SEO?

Writing on the Web

Similarly formatted content can easily be classified as duplicate content and you risk being penalized or ignored by the search engines. Search engines determine the quality of each page in order to provide the best possible results for the searcher. Remember your mission and endeavor to effectively communicate it through the content on each page. There’s no exact number.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! link] Urho Oskari For small companies Twitter might be a good thing, but it’s not effective as Facebook. Have an account? We ‘Heart’ It! Is it advice?

Typography 101: Everything a Beginner Should Know

Hubspot

But it’s so much more effective (and more fun) to communicate with designers when you actually speak their language. Classifying Types. You can use different weights (bold, regular, light), styles (italic), and sizes to create a sense of order within your text. Like many of you, I am a trained marketer and a DIY designer. The little details do matter. certainly can''t.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

This didn''t seem so strange at first because of how we classified people as leads. Here''s what our nurturing looked like: Lesson Learned #6: You need a significant number of leads in order to do segmentation and nurturing right. Lesson Learned #8: When you change lead nurturing campaigns, know what you''re trying to achieve and how you''re going to measure the effect.

19 Email Deliverability Terms Every Marketer Should Know

Hubspot

If an email marketer uses a double opt-in, in order for a user to be added to an email list, they get sent an email with a confirmation link after they initially opt in. Click-through rate should also be used when measuring email marketing effectiveness.). Over 90% of email sent is classified as spam. globally, compared to 81% in the first half of 2011. 10) Open Rate. 16) Spam.

Subscribers to Free Content are NOT Leads

Industrial Marketing Today

However, I do have a problem with classifying these new subscribers as leads. Developing an effective scoring system requires marketing to work closely with sales. Sales and marketing must agree on a numerical score that a prospect must reach in order for him/her to be ranked as a Sales Qualified Lead (SQL) before being handed off to sales for follow up action for conversion. That is good advice and it is a proven tactic for inbound marketing. IMO, these people have merely raised their hands to indicate some interest in your company, content and the free offer. Timeframe.

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How to Nail Down the Perfect Website Navigation

Hubspot

How should I order my navigation items? Order matters in website navigation. Often referred to as the primacy and recency effects , they speak to the phenomena that words presented either first or last in a list tend to pull more heavily on the attention span of viewers. This only works, however, if a visitor can easily classify themselves. What should be included in it?

How to Calculate Social Marketing ROI

Paul Gillin

In order to compute return, you need to think in financial terms. Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support.

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The 25 Best Social Media Books of 2011

WindMill Networking

Here are 25 books that have been published in 2011 that I believe are recommended reading in order to keep up with understanding social media from a wide variety of perspectives. The below list is in no particular order, but I have done my best to classify these social media books according to convenient categories. Engage! The Revised and Updated  by Brian Solis. Social BOOM!:

Boring Byte: Polishing Dull Stereotypes Into Social PR Gold

WindMill Networking

Although the path to get here might be a bit convoluted, my hypothesis is simple: Just as one-third to one-half of any given workforce is likely introverted * , I propose a similar percentage of businesses could be classified as being of an introverted variety. ” From Clay A. Carr’s subsequent interview on CBC Radio’s Q Show ,  Whatever happened to big ideas? And that is so wrong.