A Jargon Busting Guide to B2B Programmatic Advertising
Inbox Insight
DECEMBER 18, 2018
Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). DoubleClick – a Google marketing platform that combines advertising and analytics. Yield – a publisher’s income / return of investment.
Let's personalize your content