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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. DoubleClick – a Google marketing platform that combines advertising and analytics.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Just over a quarter of tweeters qualify as regular users, accounting for 41% of all traffic, but the 1% classified as “addicts&# account for a third of all tweets. DoubleClick got 1.7% over a quarter of tweeters qualify as regular users, accounting for 41% of all traffic, but the 1% classified as “addicts&# account for a.