Remove classified writing

Customer Experience Matrix

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BrightInfo: Content Recommendations Made Simple

Customer Experience Matrix

I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors. What those businesses do care about are easy deployment and low cost.

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How to Get the Most from Social and Behavioral Data: Webinar, March 19

Customer Experience Matrix

In fact, I only mention it to explain why I haven’t been writing with my usual frequency and why this post is relatively brief. It’s sponsored by Mintigo , a hard-to-classify vendor with technology to scan the Web for prospects and predict their interests. Eastern on “Making the Most of Social and Behavioral Data for B2B Marketing”.

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MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. It doesn’t write copy but does analyze the copy you give it. Many firms were familiar to me but others were new.

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How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. What was I writing about? Now I feel better.

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Beautiful BABI: SiSense PrismCubed Offers Business Intelligence for Business Analysts

Customer Experience Matrix

Those have all been proposed as ways to classify business intelligence systems, and several of the products in my business-analyst business intelligence (BABI--how cute!) At a basic level, users can write complex formulas to add derived fields to a table during the import process. category fall into one or another such group.

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Measuring Usability: A Task-Based Approach

Customer Experience Matrix

Just paging through his notes, some of his suggestions include: - classifying users in several dimensions, including the job type, experience with the tasks, general computer experience, personality type, and general abilities (e.g. Perhaps when we set up the test tasks, we can involve specific contents that can later be checked for errors.

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Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. But that is so tactical I classify it as part of execution. In fact, writing is one task where machines have already demonstrated huge success.