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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

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Drive growth with account-based marketing

Martech

62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) Audiences may not see the immediate value if content speaks to what the company does vs. what it does for its specific audiences.

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4 Content Marketing Industry Trends Unfolding in 2015

Content Standard

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. Here are four must-know trends for the forward-thinking enterprise content marketer: 1. Transformation.

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Forrester x PathFactory: Content Tagging Best Practices (And How To Get Started)

PathFactory

In Forrester’s 2022 Global Marketing Survey, it was reported that 49% of B2B marketing decision makers indicate that improving content targeting and personalization capabilities is their number one focus over the next 12 months. Many assume content tagging is a big undertaking, and something that can’t be done well.

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Key Takeaways That Marketers Should Know From “The State of Multi-Channel ABM” Event

Madison Logic

Addressing complex buying committees across these channels through personalized content leads to more engagement and a better experience for buyers. . Marketers and sales should work together to: identify and prioritize accounts, develop content strategies, and define what qualified accounts look like. . The Death of MQLs .

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Are you CIO Worthy?

The ROI Guy

Use inside knowledge to help facilitate the buying process for the CIO, providing content that helps them address stakeholder concerns and overcome objections. According to IDC, buyers clearly indicate that sales readiness is on the decline, with 29% unprepared for meetings, and 36% somewhat prepared.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Content Marketing Institute ). PointVisible).

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