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Are you CIO Worthy?

The ROI Guy

From Forrester, as reported in their Sales Enablement Forum earlier this year, buyers can easily categorize salesperson agendas, with: · 27% only wanting to tell the buyer about their products / solutions (transactional focused) at over 27% of the time; · 41% listening for a keyword or two so they can give a prepared pitch (buzz word solution focused). Use inside knowledge to help facilitate the buying process for the CIO, providing content that helps them address stakeholder concerns and overcome objections. 2. Your time is very expensive. Your employees need that time.

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Forrester indicates that buyers can easily classify salespeople, in most cases in quite unflattering terms, with: · 27% still product selling focused, only wanting to tell the buyer about their products / services, · 41% only slightly more advanced, being buzzword focused - listening for a keyword or two so they can launch into the standard product pitch. First, today’s B2B buyer is more empowered than ever before.

SME 14

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Respondents for the survey, which was administered in English, represented 24 countries. Content Marketing Blogging without an audience is merely a public journal. startups.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data. skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?

Best Social Media Stats and Market Research of 2010 (So Far)


Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.&#. More than 1.5