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| | DELICIOUS B2BMARKETING
DECEMBER 13, 2010 The State of the Blogosphere 2010
On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Respondents for the survey, which was administered in English, represented 24 countries. Content Marketing Blogging without an audience is merely a public journal. startups.
| | THE ROI GUY
OCTOBER 31, 2011 Are you CIO Worthy?
From Forrester, as reported in their Sales Enablement Forum earlier this year, buyers can easily categorize salesperson agendas, with: · 27% only wanting to tell the buyer about their products / solutions (transactional focused) at over 27% of the time; · 41% listening for a keyword or two so they can give a prepared pitch (buzz word solution focused). Use inside knowledge to help facilitate the buying process for the CIO, providing content that helps them address stakeholder concerns and overcome objections. of total IT time is spent on vendor management and procurement.
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| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.. More than 1.5
| | THE ROI GUY
OCTOBER 5, 2011 Demand-Gen Report Interview on Need for New Sales Enablement Tools
Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Forrester indicates that buyers can easily classify salespeople, in most cases in quite unflattering terms, with: · 27% still product selling focused, only wanting to tell the buyer about their products / services, · 41% only slightly more advanced, being buzzword focused - listening for a keyword or two so they can launch into the standard product pitch. First, today’s B2B buyer is more empowered than ever before.
| | DELICIOUS B2BMARKETING
MAY 24, 2009 Do Psychographics work in B2B Marketing & Sales?
Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data. skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?
| | DIGITAL VOICES
NOVEMBER 10, 2011 Best Practices for Creating and Promoting your Company Blog
In a 2008 Forrester Survey, corporate blogs were rated the lowest among the series of information sources that user’s trust (See [link] ). These personas can help create a shared understanding of your users among blog managers, authors, and the blog design/development team to develop highly targeted and relevant structure/content for the end-user. Wordpress) layout.
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DIGITAL VOICES Best Practices for Creating and Promoting your Company Blog
| THURSDAY, NOVEMBER 10, 2011
In a 2008 Forrester Survey
, corporate blogs were rated the lowest among the series of information sources that user’s trust (See [link] ). These personas can help create a shared understanding of your users among blog managers, authors, and the blog design/development team to develop highly targeted and relevant structure/content
for the end-user. For instance, Ayantek’s blog called “Digital Voices” has a unique brand that builds on the corporate brand and reflects the overall intent around the expected content
. Wordpress) layout. MORE >>
THE ROI GUY Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?
| WEDNESDAY, NOVEMBER 8, 2006
The results of the survey
can be found at: [link] The results revealed that, overall, Microsoft SQL Server 2005 required significantly less effort to install and maintain than Oracle Database 10g. Even though the majority of Oracle 10g installations were geared more toward transaction-based databases versus decision-support databases, Microsoft SQL Server 2005 actually had a slight edge in the percentage of databases classified
as mission-critical. Content
Marketing and the Forgotten Sales Professi. How Do You Get Started in Content
Marketing? per user versus $18.05 MORE >>
DELICIOUS B2BMARKETING Numeric Scoring: The Key To Lead Management Success
| FRIDAY, JULY 31, 2009
Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Posted by: Devashish Saxena | April 25, 2008 at 01:30 PM Devashish, to answer your question from Forrester
's perspective: no, we have not done any research to analyze if higher scoring leads lead to higher conversions or revenue. No, but it’s a start. MORE >>
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