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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). The survey revealed that the average Alinean-powered sales enablement program delivered: · An ROI of 810% (for each $1 invested in an Alinean program, $8.10 Customers want "outcomes."