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Key Takeaways That Marketers Should Know From “The State of Multi-Channel ABM” Event

Madison Logic

Addressing complex buying committees across these channels through personalized content leads to more engagement and a better experience for buyers. . Marketers and sales should work together to: identify and prioritize accounts, develop content strategies, and define what qualified accounts look like. . The Death of MQLs .

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.