Drive growth with account-based marketing
Martech
MARCH 10, 2022
And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.)
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