Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. Learn more at AttackOfTheCustomers.com. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 13, 2010

But 65% of people are classified as visual learners. Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. Are you using all the available tools? Many business websites are heavy on text, which may have been all that was available when the site was built.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.

ROI 50

ROI Paid Content Social Marketing Webcast 50