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Customer Experience Matrix

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How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Right--classifying demand generation systems.

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idio Does Sophisticated Content Recommendation

Customer Experience Matrix

But I ultimately excluded idio because it is tightly focused on identifying the content that customers are most likely to select, a function I felt was too narrow for a proper CDP. It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy.

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OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.

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BrightInfo: Content Recommendations Made Simple

Customer Experience Matrix

Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors. BrightInfo uses Javascript tags and cookies to track visitors over time, allowing it to base recommendations on individual behavior as well as content similarity and popularity.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. Marketers have the same problem: they can’t use most of the content that’s available.

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Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics. I’ve classified vendors into those categories.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The system usually stores emails sent, Web pages visited, purchases, content read, and mobile interactions. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. There are no standard integrations for marketing automation or CRM.