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Buzz Marketing for Technology
AUGUST 3, 2011
I think brands need to focus on the broader content being used about a brand. And focusing on positive sentiment over negative sentiment ignores 50% of the conversation that was classified as neutral – I guarantee you that there are key learnings in there that any brand would want to focus on.
Buzz Marketing for Technology
JULY 6, 2011
So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Jelli listeners have proved to be 100x more active then Pandora listeners and make 300 actions on average per month (actions are defined as Likes, Dislikes etc) which is easy to imagine since its so easy to use.
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Buzz Marketing for Technology
SEPTEMBER 29, 2010
From there the work began with Edelman to classify them into key conversational issues (of which they identified 50 issues) and then narrow that down to 8 major issues within 3 broad categories: Energy Resources, Energy Technology, and Energy & Environment.
Buzz Marketing for Technology
JULY 5, 2008
But, I like content rankings/relevance and a deeper understanding of things. Both for content rankings. Hutch Carpenter broke it down even further classifying 2 types of social media consumers, Signalist or Discoverer’s. I would have to classify myself as a little of both, leaning towards the side of discoverer. [.].
Buzz Marketing for Technology
OCTOBER 4, 2008
Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.
Buzz Marketing for Technology
JULY 24, 2008
You love classifying knowledge and organizing content into taxonomies. I select recipients based on nature of content situation. I am now inventorying contents of history files using control numbers that are no longer in our system, for the purpose of working towards purging these orphans. UNQUOTE [ Sebs Open Research ].
Buzz Marketing for Technology
JULY 24, 2008
You can use tags and comments to help classify and retrieve websites when needed. They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. Then he created tags to classify each Digg user.
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