Customer Experience Matrix

AUGUST 29, 2013

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) I bring this up because a colleague suggested reconsider classifying LeadSpace as a CDP, which prompted me to learn more about them. since they’re clearly in a different business. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

OCTOBER 2, 2013

The company positions itself as a tool to deliver “personalized and relevant multi-channel communications”, which sure sounds like a CDP. It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy. idio was one of those.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

DECEMBER 16, 2015

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. On the consumer side, large sectors like banking, insurance, health care, and housing are also governed by long-term contracts.

Lead Ranking 120

Lead Ranking Lead Scoring Purchase Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 21, 2014

But plenty of other companies also help with omni-channel personalization. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. pricing and company background. Sailthru is a good example. data access. Sailthru was founded in 2008.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

MARCH 2, 2015

I know you''re wondering by now whether I’ll classify AutoPilot as a Customer Data Platform. The company has accrued more than 100 clients, Most are small businesses but some are bigger. __ * The Web site is www.autopilothq.com. Whether this can satisfy new small business users remains to be seen. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2013

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. So what makes Fliptop different from its competitors? Infer takes a similar approach.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 14, 2013

I won’t subject you to a post like “what B2B marketers can learn from moving companies”, which is one of my least favorite ploys for repackaging old advice in a “fun” format. It’s sponsored by Mintigo , a hard-to-classify vendor with technology to scan the Web for prospects and predict their interests. You can register here.

Webinar Metrics 120

Webinar Metrics Work Management Marketing Management Social Networks 120

Customer Experience Matrix

APRIL 2, 2015

By contrast, when the company used a combined creative-technical agency, the technical team’s objections were often overruled by agency management. Several presenters diagrammed the actual marketing systems in place at their companies. This gave the technical team the leverage to push back against unrealistic timelines.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2013

The foundation of InterestBase is a central repository of 30 million names and 3 million companies (and growing), built by scanning Web sites and social media for job postings, product and technology names, group memberships, accounts followed, hashtags, Javascript calls, and other information.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 6, 2014

Specifically, the system crawls the client’s Web site and blog to find and classify existing content, and then tracks visitor behavior to offer new content relevant to what the visitor has already selected. The recommendations can be presented on a fixed area of a page or as a pop-up.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 4, 2014

The company has been busy since then, raising $7 million to supplement its initial $2.2 The company has been busy since then, raising $7 million to supplement its initial $2.2 CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 27, 2013

The other key feature is that CDPs are designed to be run by marketers, not IT staff, even though IT will usually play a role in connecting to company-managed data sources.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

JANUARY 7, 2010

Many demand generation systems already make it easy to look up data about prospects from sources like Hoovers or JigSaw and to infer the location and company of anonymous visitors from their IP address. HubSpot particularly comes to mind, which is a testament to their own marketing skills. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JULY 1, 2012

Many companies today have inserted a phone call between marketing automation and the sales department, screening every plausible lead before sending them to actual salespeople. Perhaps this is why so few companies use lead scoring ( just 19% in a recent MarketingSherpa study ) and why the scoring models tend to be simplistic.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 120

Customer Experience Matrix

FEBRUARY 7, 2016

I've also added a few notes based on the closer look I took at each system in order to classify it. It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. You need the individual data to know who saw which messages and who ended up making a purchase.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2010

These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. First, they compare Best-in-Class to all other companies, rather than Average performers.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JULY 9, 2010

Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. This is all good, and many companies should find Curata well worth the $1,500 per month ($1,200 with an annual contract). The work adds up so quickly that most marketers can’t afford to do it.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JUNE 28, 2010

Saffron generally relies on external systems to identify entities within source data, classify them into the specified categories, and report their associations to Saffron. Saffron can load structured data as well. Saffron runs on a 64 bit “soft appliance” that distributes its data over clusters of server drives.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

DECEMBER 15, 2006

The most common topic by far was data analysis and modeling—based on descriptions, I classify 15 sessions in that group. As an aside, the conference program does confirm my impression that the exhibit hall contained many more marketing service vendors than software companies. I count 37 service vendors and 17 software companies.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

FEBRUARY 23, 2007

The next question would be, what blocks companies from making Lifetime Value calculations? The processing involves three basic tasks: extracting the data from the source systems; linking records that belong to the same customer; and classifying the data so it can be used in a model. In one sense, the answer is nothing.

Tagging 120

Tagging Comparison Purchase Advertisements 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This requires users to add a bit of Javascript to company Web pages.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2021

Like other inventory systems, ActiveNav builds a map of data stored in company systems. Similarly, ActiveNav doesn’t map relations between data stored in different containers, so it cannot build a company-wide data model. The company has recently introduced a SaaS version of its data inventory system that starts at $10,000 per year.

Automation 194

Automation Privacy Work Management Rules 194

Customer Experience Matrix

AUGUST 4, 2022

And it’s people’s concerns about identity theft and fraud, that leads companies to impose ever-tighter tighter controls on how they collect, use and share customer data, even when it is legally permitted. And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MAY 7, 2015

Similarly, competitor analysis should be well within the capabilities of companies like Radius , Everstring and Growth Intelligence , which already ingest the contents of corporate Web sites to understand each company’s business. But that is so tactical I classify it as part of execution.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

MARCH 3, 2017

I spent quite a bit of time debating with myself how to classify CaliberMind. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts. Given all these facts, how should we classify CaliberMind?

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

JUNE 1, 2019

But the Gainsight announcement did prompt an industry colleague to ask me whether classifying products like Gainsight as CDPs would lead to each department building its own CDP, creating “CDP silos” and ultimately requiring a “CDP of CDPs” to unify them all. So a CDP positioning makes sense. My third answer builds on the second.

Ideal Customer Profiles 179

Ideal Customer Profiles Marketing Management Class Vendors 179

Customer Experience Matrix

MAY 7, 2021

It will later compare the results to a list of hundreds of cookies that Seers has evaluated and classified, and generate a list of the specific cookie consent requests the site must present to visitors. But there are gaps in its product line that mean most companies would need additional products for a complete solution. one-time fee.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136

Customer Experience Matrix

AUGUST 18, 2016

What made this tricky is that different vendors provide different combinations of functions, so I couldn’t just classify the vendors themselves. Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

FEBRUARY 28, 2007

Transactions were further classified by ”Life Year”—that is, whether the purchase within the first year, second year, third year or fourth year since the original order. This helps companies understand the cash flows associated with a new customer, and in particular how quickly they are recouping the acquisition cost. -

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

MAY 28, 2015

The findings are organized into a list of customer interactions, which are classified by journey stage, channel, department, emotional outcome, segment, and other properties.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

JANUARY 3, 2017

Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. The company rarely works with clients having less than $100 million annual revenue.

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0

Customer Experience Matrix

DECEMBER 8, 2016

Those companies have many existing systems that can all benefit from a better database. The fact that most JOEs create a database is just the matter of necessity: most companies don’t have a database in place, so the JOE must build one in order to do the fun stuff (orchestration).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JULY 1, 2016

YesPath relies heavily on Bombora intent data to find companies and individuals (or, more precisely, anonymous cookies) that are interested in topics relevant to a marketer’s products. This means that individuals from the same company with different personas will be in different programs and potentially receive different experiences.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

MAY 27, 2014

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 3, 2016

Truth be told, I find it hard to believe that things can have shifted this much in a single year and that nearly half of all companies (and 60% of individual marketers) are innovators or early adopters. Small companies reported using suites just as often as large ones. Martech maturity has skyrocketed in the past year.

Studies 120

Studies Marketing Automation Services Paid Search Agency Vendors 120

Customer Experience Matrix

SEPTEMBER 2, 2014

The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition.

Analysis 120

Analysis Advertising Benchmark Tools Work Management 120