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Shifting strategies: What you can learn from a network-specific social program

Sprout Social

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. What is an awareness network? What is an engagement network?

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Deep learning techniques with multi-layered neural networks (NNs) that enable algorithms to automatically learn complex patterns and representations from large amounts of data have enabled significantly advanced NLP capabilities. Text classification: Text is classified into various categories using statistical models.

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How AI insights improve decision making

Sprout Social

AI insights for government Governments can use AI insights to improve public services and policies and engage with communities. An example could be a hospital network leveraging NLP-based text analytics to transform unstructured EMR progress notes into searchable and organized data.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

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How the LinkedIn Algorithm Works (And How to Make it Work for You)

EveryoneSocial

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs. What is the LinkedIn Algorithm?

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6 Learning Techniques and Tips for Digital Marketers to Stay Ahead of the Curve

Biznology

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). You just need to find a few that suit your interest , and you’ll easily stay updated with everything that’s new and fresh. Conclusion.

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Big vendor risks: Friday’s daily brief

Martech

Qubit is looking to push the envelope by deploying the “neural networks” of deep learning, instantly to recognize and respond to customer behavior. That’s a prioritization technique based on deciding what you Must Have, Should Have, Could Have plus Wow. I’ll come back to Wow.