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How to Nail Down the Perfect Website Navigation

Hubspot

How should I order my navigation items? Order matters in website navigation. Often referred to as the primacy and recency effects , they speak to the phenomena that words presented either first or last in a list tend to pull more heavily on the attention span of viewers. Image Credit: SLR Jester.'

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The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs

Hubspot

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. A much more effective way to capture new leads and nurture existing ones into customers. In order to implement Smart CTAs, marketers need to have the following in place: A Centralized Marketing Contacts Database.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

Or you're simply looking for growth and marketing strategies and are looking for effective marketing channels. In Gmail rather than coming to the inbox, they may be classified under promotions. In order to make it happen the developer using web push notification needs to: Service Worker Registration. Low Unsubscription Rate.

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