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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. Chances are, you will find a complete absence of phrases like “best in class” and “game-changer.” Does your website have this problem?

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

Creating and developing a Wikipedia Page for your business. EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. So I’m seeing more business coming my way, in reputation management, and also one of the services we provide, Wikipedia page creation. About our host: .

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Schwartz Outliers: The Story of Success by Malcolm Gladwell Guthy-Renker (Wikipedia) Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade by Joe Sugarman Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson and John Forde What’s in It for Them?

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Are you too high-class for marketing?

Biznology

Image via Wikipedia. “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” ” Some organizations do “patient awareness.”

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AI in marketing: 7 areas where it shines and struggles

Martech

If someone wants the facts about B2B marketing, they should go to Wikipedia. World-class players like Magnus Carlsen rely heavily on AI to prepare for matches and run through different positions. You can still infuse the concept of a voice into all your content. AI will kill boring content that simply states facts. gut) says so.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

2/ The same lawyers filed a class action lawsuit against GitHub for scraping copyrighted source code in November. 3/ Getty Images filed a separate class action suit against Stability AI, accusing the markers of Stable Diffusion for having scraped 5 billion images from sites like Getty, Shopify, Tumblr and Flickr without a license.