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8 Tips to Get Started with Marketing Automation

LeadSloth

They first focused their marketing automation efforts on academics who pick the text books for their classes, because winning over one teacher could mean selling hundreds of text books. Create some goodwill by giving sales some quick results, for example a tool that alerts them when prospects visit the website.

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B2B Marketing Analytics

LeadSloth

Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Part of the data you need comes from your website and partly it is from your CRM system. Why Analytics? Challenge 2: Collect Data & Run Your Reports.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Website management and basic HTML. It my class it was a minority. These are common job requirements: Experience with: Marketing Automation software. Sales Force Automation software (primarily Salesforce.com). Database management (segmentation, reporting and maintenance). Email Marketing. List acquisition and import.

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Marketing Automation Trends for 2010

LeadSloth

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Steve Woods , CTO, Eloqua.