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The Dangerous Allure of World-Class Marketing

The Point

I presented recently to a client’s partner network on the topic of marketing analytics, and felt compelled to moderate the ambition of attendees by advising them that, for most B2B organizations, consistently and accurately tracking marketing-attributed revenue and ROI is difficult, and complex, and something few achieve.

Class 243
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Improve your presentation skills: Tips from a comedian

Martech

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. Read on and I’ll explain why and give some other tips for better presentations. In addition to being a lot of fun, it was a master class in communication skills. First, of course, is practicing the presentation by yourself.

Tips 104
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How to build a world-class sales enablement framework

Seismic

However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. The post How to build a world-class sales enablement framework appeared first on Seismic. This “quick access” simply doesn’t happen without the proper systems in place.

Class 52
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Building a World-Class Contact Database

SendGrid

Learn from our 2019 SIGNAL presenters the 3 steps you should follow to build a successful email contact database. The post Building a World-Class Contact Database appeared first on SendGrid.

Class 87
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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54
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Building a Best-in-Class Martech Stack to Revolutionize Your GTM Strategy

6sense

Learn what worked for Gladys Alegre-Kimura, Head of Marketing Operations, and the Aruba revenue team on their journey to building a best-in-class martech stack and revenue engine. Presentation Slides: ? ?. The post Building a Best-in-Class Martech Stack to Revolutionize Your GTM Strategy appeared first on 6sense.

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The Worst Healthcare Stock Photo Hall of Fame Class of 2021

Golden Spiral

Now, for your consideration, we present to you the 2021 class of the Worst Healthcare Stock Photo Hall of Fame plus one that is just too good not to show you. The post The Worst Healthcare Stock Photo Hall of Fame Class of 2021 appeared first on Golden Spiral. This article has continued to be read, shared, and laughed at.

Class 62