Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Social media is the third-largest engagement channel just after email and website.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

APRIL 30, 2018

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. Streamline complex campaigns? Deliver a literal box of donuts? Check (more on that later).

Features 98

Features Marketo API Enterprise Management 98

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media? Social Data & Marketo Engage.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Televerde

JUNE 9, 2020

Johnson retired from his position as Chief Sales Officer at Marketo where he led Marketo’s global sales operations. The company’s 25-year history of providing career opportunity and training to incarcerated women is a world-class example of business as a force for good,” said Johnson. “I Media Contacts: Kellie Walenciak.

Enterprise Management 67

Enterprise Management Marketo Lead Ranking Work Management 67

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

MAY 2, 2018

Ready to Join the Fearless 50’s Class of 2018? If you, like me, sat in my seat and had goosebumps from the fearless stories, and know someone just like that, nominate them to join the 2018 class of the Fearless 50. Create a short video and post on social media with #Fearless50. Read more about it here.

Thought Leadership 134

Thought Leadership CMO Marketo Class 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JUNE 2, 2020

When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely. It’s tempting to let AI handle all of the automated activities such as email and social media marketing. The broadly popular decisions are often easy to see and implement.

Loyalty 174

Loyalty Personalization Ad Building Content 174

SmartBug Media

OCTOBER 30, 2019

HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Best-In Class Marketing Automation Software. Source: Marketo). Social media. A Look into the “Big Three” of Marketing Automation Tools. Tagline/Value Proposition. The #1 Inbound Marketing Platform.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Adobe Experience Cloud Blog

AUGUST 13, 2013

And you need that “secret sauce” that can’t be taught in a college course but comes from life experience and maybe, just maybe, taking an improv class. An improv class? Yes, you know those acting classes where the instructor has you make up dialogue on the spot. Social media is part stand-up and part improv.

Social Media 48

Social Media Media Broadcasting Class 48

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Adobe Experience Cloud Blog

APRIL 26, 2011

Be Social: Social media is growing and changing at top speed, and for some marketers, it can be hard to keep up. At Marketo, we created a community on our website specifically for customers to express their successes and concerns. But how do you learn what class didn’t teach? All of this makes sense, right?

Class 48

Class B2B Marketing B2B BtoB 48

Webbiquity

JULY 12, 2016

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. 1) Marketo. Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Best suited (like Marketo) for large enterprises. SmartBug Media. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Marketo Engage. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. ActiveCampaign.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

APRIL 10, 2017

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. Ø Included.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Televerde

OCTOBER 27, 2020

Using human and advanced data insights to identify and engage prospects and integrating best-in-class marketing technology platforms into the sales process. Managing multiple outreach touches including email and social media to engage prospects. Media Contact: Kellie Walenciak for Televerde. +1 1 908 377 9969.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Vidyard

NOVEMBER 6, 2018

The Contender is a small business using video to stand out from competitors and punch above its weight class. It was viewed by nearly 12,000 students and shared actively on social media. Combined with the rest of our marketing content, we yielded our largest first-year class in recent history.”

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

JUNE 14, 2018

Find a creative outlet for yourself: take a class, watch an instructional video on a skill you’d like to develop, or doodle in the margins. Whether it’s teaching a coworker a new skill, mentoring an employee , or sharing information on social media, the old adage “sharing is caring” is especially true for fearless leaders.

Tips 134

Tips Thought Leadership Sales Qualified Leads Creativity 134

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies. Why is it important?

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

TrustRadius Marketing

FEBRUARY 4, 2020

If you are looking to improve your Adobe or Marketo skill set, this is a fitting marketing event for you. Industries represented include: Automotive B2B Consumer Goods Financial Services and Insurance Government Healthcare High Tech Media and Entertainment Retail and eCommerce Travel and Hospitality. Price: $2095, Full Conference Pass.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Porch Group Media

APRIL 1, 2021

A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). In this free, 30-minute webinar, V12 explores best-in-class strategies to reactivate your lapsed customers. These people have raised their hand in the past, either through showing intent, engagement, or making a prior purchase.

Webinar Metrics 59

Webinar Metrics Demand Data Hygiene Campaigns 59

Leadspace

OCTOBER 3, 2019

Another great resource to share on this topic comes from our friends over at Marketo (@marketo). They have a great workbook that they’ve put together that defines and outlines what a world-class lead nurturing program should look like. . It’s one that encompasses email, direct mail, telemarketing, and social media.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

MARCH 7, 2018

I was a 90s kid, so there were no coding classes available to me. At Marketo and previous companies, I have had countless mentors that never assumed I was less competent because of my gender. For women at Marketo with C-suite aspirations, this gives us inspiration and hope, but more importantly—role models.

Thought Leadership 134

Thought Leadership Marketo Top of Funnel Case Studies 134

Vidyard

JUNE 26, 2018

Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status. Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Scott Wright , Marketing Automation Manager, Peak Media Properties. Scott Merselis , Marketing Operations Manager, BusinessSolver.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Conversica

OCTOBER 28, 2019

I’m excited to bring a different class of experience to transition the company to its next phase of growth from what is a fantastic position of market adoption already.”. Media Contact for Conversica: Deborah Mullan. This milestone is really just the beginning of a new chapter to what lies ahead for our company. Conversica.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Social Media. Social media platforms represent the easiest way of promoting and marketing your EdTech solution to education institutions or schools. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

DECEMBER 13, 2018

It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. To take back control of your messaging, devote your attention (and investments) to building a best-in-class website.

Marketing Websites 131

Marketing Websites Top of Funnel Thought Leadership Landing Pages 131

Conversica

AUGUST 26, 2019

Conversica Named “Technology Partner of the Year” by Marketo. In February, Marketo named Conversica “Technology Partner of the Year” for its powerful yet straightforward integration with this popular marketing automation software. Let’s look at some of the achievements and honors that Conversica has been awarded thus far in 2019.

Marketing Automation Services 49

Marketing Automation Services Marketo Customer Satisfaction Advertising Agencies 49

Adobe Experience Cloud Blog

JUNE 26, 2019

Whether it’s from paid media advertising data sources or opt-in data cooperatives, intent data can help you prioritize WHEN you should focus on certain target accounts over others and what messages to include in your content. Intent data. Once you have your predictive target account lists, it’s time to actually do something with them.

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Adobe Experience Cloud Blog

MARCH 1, 2018

An anti-social media sea change may be on the rise. The key to winning over customers is to provide a world-class experience wherever they find you. Don’t misunderstand me: Social media’s day in the sun is far from over. If the latter sounds dismally accurate, cheer up. Digital Is Here to Stay. From ‘Why?’

Opt-out 134

Opt-out Touchpoints Opt-in Social Media 134

Televerde

FEBRUARY 23, 2021

As a leading technology company delivering world-class sales and marketing solutions, Televerde’s commitment to working with disempowered populations, notably incarcerated women in the United States, has produced remarkable results both for clients and communities for more than 25 years. Media Contacts: Kellie Walenciak for Televerde. +1

Enterprise Management 52

Enterprise Management Work Management Lead Ranking Marketing Management 52