KoMarketing Associates

NOVEMBER 4, 2020

Performance marketing is creating new opportunities for marketers who want to optimize existing tactics, such as paid search, social, and advertising. In general, just 44% of all marketers have been “somewhat successful” at achieving their performance marketing goals; about 54% of the best-in-class marketers said the same.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Guest post by Jerusha Carolin. Customer review email.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54

Class Planning Marketing & Strategy Act-On 54

Marketing Insider Group

JUNE 22, 2020

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Truly a “lead generation machine”! Not only did former SAP.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

6sense

DECEMBER 16, 2021

This forward-thinking mentality has recently led the company to embark on a major transformational journey over the past few years: Modernizing its go-to-market approach, from strategy to execution, to technology stack. The post Building a Best-in-Class Martech Stack to Revolutionize Your GTM Strategy appeared first on 6sense.

Marketing Analytics Tools 62

Marketing Analytics Tools Class Enterprise Management Ad Building 62

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Strategic-IC

APRIL 24, 2022

They are all word-class companies. After almost 50 years of constant evolution, transformation and game-changing strategy, Microsoft is a firm leader in the technology space. After almost 50 years of constant evolution, transformation and game-changing strategy, Microsoft is a firm leader in the technology space.

Account Based Marketing 62

Account Based Marketing ABM Class Webinar Metrics 62

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

LeanData

APRIL 30, 2021

In go-to-market (GTM) processes, it’s often easy to focus attention at the end of the buyer journey, where closed/won deals occur and recognition gets handed out more widely throughout the organization. The post Hiring a World-Class SDR Team appeared first on LeanData.

Class 98

Class Marketing Analytics Tools Work Management Marketing Management 98

Marketing Insider Group

JUNE 21, 2018

As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. The post 5 Critical Tips for Making Your Content Marketing Strategy More Video Centric appeared first on Marketing Insider Group.

Video Marketing 245

Video Marketing Marketing & Strategy Marketing Strategy Tips 245

Allocadia

APRIL 4, 2019

As a Marketing Ops leader, you’re tasked with using tools, metrics, and smart investments to drive your organization to higher levels of productivity and performance. As with most adventures, a world-class guide makes a world of difference. Learn how your team can start running marketing at Allocadia.com.

Class 52

Class Marketing & Strategy Marketing Strategy Planning 52

KoMarketing Associates

JUNE 16, 2020

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. About 32% stated that they do not have a strategy, but there is one planned for development in the near future. Finding Benefits in Flawed Marketing Data.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

MARCH 11, 2020

Many marketers now have stacks of marketing technology at their fingertips, but new research suggests that much of it is not optimized for use across the organization. Just 19% of respondents said that they already have a strategy in place, while the same percentage stated that they are still working on creating a strategy altogether.

Marketing & Strategy 157

Marketing & Strategy Marketing Strategy Barriers Class 157

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. Email Marketing. Social Media.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Paid Content 136

Paid Content Enterprise Management Work Management B2B Marketing 136

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

Engagio

MAY 22, 2019

Supersizing” has become the prime example when it comes to upsell strategies. The add-on of fries has become the prime example when it comes to cross-sell strategies. Upsell and Cross-Sell in B2B Markets. Growth and hitting revenue goals are key objectives for B2B marketers, making expansion an obvious choice.

Class 59

Class Account Based Marketing ABM Cross-Selling 59

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Aberdeen

MAY 8, 2023

Data and insights for this article stem from Aberdeen’s research report entitled, “ Four Pillars for a Best-in-Class Digital Experience Program in 2023 (and Beyond) , ” written by Vice President & Principal Analyst Omer Minkara. As stakes get higher, firms that fail to adapt quickly risk losing their market share.

Class 40

Class Best Practices Marketing Management Contacts 40

Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Catch all episodes here. David is also an Emmy-nominated director/producer who grew up in North Carolina.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

KoMarketing Associates

APRIL 23, 2020

New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way. Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey.

Thought Leadership 156

Thought Leadership Customer Surveys Marketing & Strategy Marketing Strategy 156

6sense

DECEMBER 9, 2021

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. There’s a lesson there for B2B marketers: Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Chief Marketing Officer , 6sense. What Community Means in B2B.

Class 62

Class Communities B2B Marketing Ad Building 62

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic. Today, content sits at the center of all marketing.

Class 62

Class Analytics Best Practices Planning 62

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. The Struggle to Leverage Marketing Data. Approximately 44% want to boost visitor engagement, while 43% want to improve upon conversion rates.

Studies 157

Studies Class Statistics Analytics 157

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Hubspot

APRIL 2, 2020

Above all else, our goal was to create a remarkable customer experience with conversational marketing. Aligning Marketing, Sales, and Chatbot Technology. The hardest part of conversational marketing isn’t the technology — it's the empathy and alignment that takes lots of time and energy to get right. Here’s what we did about it.

Class 83

Class Hubspot Conversion Customer Satisfaction 83

Allocadia

APRIL 14, 2020

In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Now more than ever, marketers need to hone in on issues that were dragging their organization down before, because you can bet they aren’t about to solve themselves. .

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. That being said, only 34 percent of the best-in-class marketers said they were “very successful” at achieving their top objectives.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142