Terminus

OCTOBER 17, 2023

In a recent video, Daniel Englebretson, Chief Customer Officer at Khronos discussed how he leveraged an Account Based Marketing (ABM) approach and advanced tools like ChatGPT to optimize marketing campaigns on platforms like LinkedIn. <script

Account Based Marketing 29

Account Based Marketing Marketing & Strategy Marketing Strategy Optimization 29

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Webbiquity

SEPTEMBER 28, 2022

With the help of marketing tools that provide advanced segmentation features, you can efficiently perform customer segmentation. However, email marketing tools such as DirectIQ and Mailchimp have a slight learning curve, so you may want to look at Mailchimp Alternatives. Connect with her on LinkedIn.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. The tool provides a detailed view of the readiness of your target accounts for purchase.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks? What is a lead generation tool? Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. American Express Business Class. This relationship lends a real community feel to the Business Class blog, as well as increasing exposure for those who contribute. Microsoft “Stories”.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Zoominfo

SEPTEMBER 13, 2022

TalentOS TalentOS has a new integration with Crelate, a software tool that saves recruiters time by automating their workflows. Additionally, we’ve improved the TalentOS platform to update existing contacts in Engage automatically.

Zoominfo 130

Zoominfo Landing Pages Privacy Class 130

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hinge Marketing

AUGUST 26, 2020

They have started adapting to the extreme shift toward remote work and are developing a stronger understanding of digital communication tools and strategies. When you provide your employees powerful and easy-to-use digital tools, you equip them to succeed. . Your website is undoubtedly your most important digital communication tool.

Tools 66

Tools Class Trade Show Deliverability 66

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” LinkedIn launched a feed to become the social network for your weird work persona. Then LinkedIn (although Stories were so absurd on LinkedIn that the company is shutting it down by the end of this month ). It was basically a directory. First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Zoominfo

APRIL 18, 2022

Recruiters can pull lists of highly qualified candidates and link to their LinkedIn profiles directly from the platform. Once verified, recruiters can reach out to candidates via phone or email using their contact information from TalentOS or directly through LinkedIn InMail. ZoomInfo TalentOS is an example of such a data platform.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Martech

JUNE 3, 2022

Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.? Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Fees: $3195.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

Convert

JULY 7, 2021

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Marketing Insider Group

FEBRUARY 6, 2023

The IDC Adaptive Customer Engagement Model is an excellent place to start and showcases the required alignment between sales and marketing, the role of value-based thought leadership and content, and leveraging enablement and world-class orchestration to bring this to fruition.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. As mentioned in “ 3 Tips for Trusted AI Experiences “: Think of AI as a new class of users, with jobs to do and requirements for how to do them.

Design 72

Design Trends Guidelines Class 72

SendX

AUGUST 31, 2021

They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn. This email was sent recently when they launched the integration with a tool for creating graphics -- Canva. This email was sent when they recently launched a new class around career paths with the famous personality, Elaine Welteroth.

Email Marketing 265

Email Marketing Campaigns Examples Enterprise Management 265

Sprout Social

FEBRUARY 14, 2023

They happen when a dedicated team member—like Vizient’s Social Media Director, Elida Solis—gets equipped with the tools needed to power their strategy. For Vizient, that tool is Employee Advocacy by Sprout Social. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Examples 92

Examples Zoominfo Work Management Webinar Metrics 92

Webbiquity

FEBRUARY 23, 2021

But the tools are getting smarter. How do you manage campus events, dorm life, classes, and dining in a safe way? A lot of students are getting used to virtual classes now, so going forward, they may expect more options. It would be great to see some new faces at those virtual roundtables, or on LinkedIn or Twitter.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Michaels hosts classes for different arts & crafts, teaching interested participants like Susan how to make wreaths, create jewelry, or frame portraits. There are several tools on the market to help you achieve these goals.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. LinkedIn has been really transformative. Job seekers leveraging social media isn’t a new phenomenon. It used to be all paper when I started.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Litmus

SEPTEMBER 24, 2022

When we asked our audience on LinkedIn whether or not they’re using it in their emails, a majority of 60% respondents answered “no.” Poll on Litmus’ LinkedIn. But they’re also a simple but powerful tool to make other elements—including images, background images, or calls-to-action (CTAs)—interactive and more engaging.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Seismic

OCTOBER 18, 2023

According to LinkedIn , employee advocacy is effective because an average employee network has ten times as many connections as a company has followers. It takes time to develop a strategy, select an employee advocacy tool, recruit advocates, and measure success. These wins will become your greatest recruiting tool.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

Contently

MARCH 6, 2018

That’s why a story in a far-out world like Star Wars works; Luke is the archetype of the working-class underdog called to great adventure, riding around in spaceships that look like 1950s hot rods. I relegate those relationships to Twitter and LinkedIn. Native LinkedIn videos and LinkedIn Pulse articles get incredible reach.

Content 167

Content Linkedin Facebook Analysis 167

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 117

Social Media Training Course Resources 117

Engagio

NOVEMBER 18, 2020

The integration offers B2B marketers the innovative features they need to engage with their target accounts, including: Best-in-class account identification. An industry-leading re-targeting tool to reach customers inside B2B organizations’ CRM and marketing automation systems. Empowering B2B marketers to achieve their goals.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Connect with her on LinkedIn and follow her on Twitter.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Martech

JANUARY 19, 2023

Parlor tricks like my haiku question are cool, especially on Linkedin. Despite what you may see and hear in conferences and Linkedin posts, AI still has a long way to go. Surfacing insights Tools like Google Analytics are using AI to surface insights from your data. Here’s what I got back. gut) says so.

Marketing AI 126

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 126

Heinz Marketing

SEPTEMBER 9, 2022

While I’ve gotten to experience marketing in a college environment (classes, clubs, campus organizations) and a B2C organization, I was completely new to the world of B2B and agency marketing. I also gained hugely relevant experience in some of today’s marketing tools. This is where tools like LinkedIn can really come in handy.

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Ranking Paid Search Agency Budget Programs 98

PureB2B

MAY 30, 2022

With its ability to recognize buyer intent signals, deliver hyper-targeted audiences , and more recently, provide current engagement data based on its latest feature, ConfirmedConnect , it has been considered an essential business tool for sales and marketing professionals around the world. The post What’s In a Name? Now, So Much More.

Intent Signal 62

Intent Signal Buyer Intent Buyer's Journey CMO 62

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76