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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). Crash Course P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe. Douglas Burdett, host of The Marketing Book Podcast.

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Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

Litmus

When we asked our audience on LinkedIn whether or not they’re using it in their emails, a majority of 60% respondents answered “no.” Poll on Litmus’ LinkedIn. Apple Mail. Yahoo Mail. Apple Mail. Apple Mail. Yahoo Mail. <td class="bgimg-swap" background="[link]. Apple Mail.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

By collecting a subscriber’s data, messages can be personalized based on their lifestyle, hobbies, ideologies, societal class. A Statistica study found the open rate for e-mails with a personalized message was 18.8%, while without personalization, the open rate was 13.1%. Connect with her on LinkedIn.

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3 keys for better email engagement in Gmail

Martech

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Mail (a.k.a. Post it on Teams, Slack and LinkedIn.