Anything Goes Marketing
OCTOBER 20, 2009
There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. Lead nurturing can mean many different things to may different people. There is no question that lead nurturing has been a proven tactic for B2B marketers. 20 Formats to Consider.
Anything Goes Marketing
MARCH 24, 2009
How are the best in class companies still reaching their 2009 targets? These marketers are not focusing on programs that are strictly lead generation campaigns but rather geared to existing clients and deals in the pipeline. Tags: lead nurturing B2B Sales process lead management. Come Together.
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Anything Goes Marketing
SEPTEMBER 13, 2009
The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Therefore email opens as an example is not good enough.
Anything Goes Marketing
MAY 17, 2009
Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program. amyblack : # sds09 how do you increase adoption?
Anything Goes Marketing
FEBRUARY 21, 2009
The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep. Once the person opens the email, have a signature that includes a real person's name and contact information. Have you tried any of these techniques?
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