• ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Class, Lead] Grande Guide to Lead Scoring
    Lead Scoring What Is a Grande Guide? topic—in this case, lead scoring—with a minimal. This Grande Guide will define lead scoring, explain why. What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead. The process of defining lead scores improves alignment. Why Lead Scoring.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Class, Lead] 37 Reasons to Attend the Modern Marketing Experience 2016
    Get inspired by World Class, Modern Marketers. 2. Talk about lead generation and conversion rates to your heart’s content. 4. Share the latest lead nurturing best practices by the pool. This will the place to be to soak up the latest and greatest that modern marketing has to offer. Be with people who get you. 3.
  • CAPTORA  |  MONDAY, JANUARY 11, 2016
    [Class, Lead] Should Marketers Be Paid Like Their Colleagues in Sales?
    Marketing teams are responsible for driving leads, nurturing them and delivering eager-to-buy prospects for sales reps to close. Marketing technology, meanwhile, has become much more efficient at engaging buyers and converting them to qualified leads. But does that logic still ring true? All good in theory, right?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Class, Lead] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. That didn’t happen. Or, it didn’t happen in the way that many had hoped.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Class, Lead] 7 Tips to Take Students From “Hi” to Apply
    Steps for Nurturing and Converting Prospective Students. 1) Gather the Right Data. Remember, your leads likely care about very different aspects of your school or program. Marketing automation helps you nurture prospective students with information tailored to their needs—without having to invest time you don’t have. Education
  • HINGE MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Class, Lead] 10 Best Professional Services Proposal Tips
    Here is an example to illustrate a complex lead generation process: 9. We have the strongest team or "world class service." Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Fewer words, please.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Class, Lead] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Because the Best-in-Class already are! According to recent content marketing research from the Aberdeen Group, 56% of Best-in-Class content marketers actively use marketing automation. Well, to list a few items, marketers can: Fuel multi-touch lead nurturing programs with content. CMO Insights Trending
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Class, Lead] Marketing Automation Integration: Ensuring Critical Connections
    This means that marketing can’t rest on its laurels at lead nurturing alone, but instead, must continue on to a more comprehensive concept like  customer nurturing. When we think of the customer experience , we must think of every point that a brand  touches leads and clients.  Welcome to the age of the customer.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Class, Lead] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    The key is in knowing which data points lead to the right decisions, and which are just shiny, twinkling distractions. For those who aren’t ready, you can avoid alienating them with offers of things they can’t have, and even create lead nurturing paths to potentially guide them or help them grow into being ready for your offerings later on.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Class, Lead] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Without it, your pretty emails , your sophisticated nurture, your shiny website…well, I’m sorry to break the news, but they mean absolutely nothing. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. Clean It. Consolidate It. Standardize It.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Class, Lead] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    Email Marketing Only – Burning Cash for Warmth: Email is used by 95% of Best-in-Class marketing automation practitioners , 88% of Industry Average users, and 79% of Laggard users. You have more data to manage, more leads to dilute your conversion rates, and less insight into marketing’s overall contribution to revenue.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Class, Lead] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Lead generation. Lead nurturing and scoring. Are you filtering leads based on level of engagement and interest? It’s pretty simple. Retention.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Class, Lead] 6 Tactical Marketing Enablers for Independent Buyers
    Ungated Content Collections: The practice of gating content for lead generation hinges on a transactional value exchange – the content has to be worth a person’s contact information, otherwise, it’s no deal. For independent buyers, you want to have lead nurturing paths they can consciously opt into of their own accord.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Class, Lead] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    The B2B customer journey is generally seen to have five stages: Attract, Capture, Nurture, Convert, and Expand. Learn essential ways to use content to attract top-of-funnel leads, with our eBook “ Attraction 101: Content Marketing.” Nurture. What’s driving up lead scores? Stations Along the Way. Attract.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Class, Lead] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    Let’s play a quick, marketing-themed game of “would you rather…” Would you rather pass a skeptical but well-informed buyer along as a lead to your sales team, or an excited but uninformed buyer? Another 29% of Best-in-Class lead scoring practitioners base their scores solely on behavioral content consumption data.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Class, Lead] 5 Reasons Customers Hate Your Marketing Emails
    This can lead to your domain getting blacklisted, which will cause a major issue for your campaigns. The majority (51%) of Best-in-Class marketers structure their lead nurturing email programs to operate off of a pre-defined schedule that dynamically adjusts to recipients’ behaviors. The Intrusion Campaign.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Class, Lead] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    Here are the 10 key online marketing concepts you’ll find inside, along with a preview of the information you need to make smart investments, generate higher quality leads, and increase revenue. PLAY #1: Lead Generation. According to MarketingProfs, best-in-class B2B firms generate an average of 17% of their leads from social media.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Class, Lead] Two Marketing Success Stories from the History of the Super Bowl
    Just as the Super Bowl expanded out from being just a game, when marketers expand their efforts with marketing automation, which research has shown to be a common technological enabler among the majority of Best-in-Class companies (87%), they can build an integrated, measurable foundation for growth. What’s in a Name?
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Class, Lead] 10 Quick Competitive Advantages for Modern Marketing
    Lead Scoring: Marketing effectiveness research shows that the majority of Best-in-Class marketing organizations (68%) actively leverage lead scoring. If you want to ensure that marketing’s contributions turn into revenue through sales, lead scoring is a critical edge. 2. It’s tough. CMO Insights Trending
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Class, Lead] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    Lead scoring is a marketing science in the purest sense – it makes calculated predictions based on consistent demographic and firmographic data paired with objectively tracked behaviors. This mix is why content marketing often effectively supports lead scoring, as both share the same units of measurement – namely, conversions.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Class, Lead] 15 Important Ways to Use Case Studies in Your Marketing
    slide-in CTA that links to a case study. A CTA leading to your case studies page. For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]."
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Class, Lead] Why Your Lead Nurturing Program is Always Wrong…
    You’ve done all your homework, culled together the most compelling content possible, and optimized every aspect of your previous campaigns into what you now believe to be a masterpiece of a lead nurturing program. Beyond pure performance advantages, though, lead nurturing is also the right move in the eyes of your audience.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Class, Lead] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Class, Lead] 56 Reasons Why Content Marketing Works
    The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Using content-driven tactics saves an average of 13% in overall cost per lead. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 31, 2014
    [Class, Lead] 2015 Content Marketing Countdown: 10 Second Tweetable Takeaways
    Download the full, free report here. 8 out of 10 Leading marketing firms can track content performance for specific assets. < Tweet this! Download the full, free report here. 7 out of 10 Leading marketing firms cite fueling lead nurturing as a top content marketing pressure.  < Tweet this!
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Class, Lead] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. How to Generate Leads with HubSpot ).
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Class, Lead] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards. Trade leads with other vendors.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Class, Lead] 8 out of 10 Marketers Fail to do Buyer Personas
    Unless you have taken the Buyer Persona Master Class taught by the Buyer Persona Institute like Jeff Ogden of Find New Customers did, you will undoubtedly lack the skills to do buyer personas. think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Class, Lead] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    Using the two solutions together, marketers can create and produce more targeted email marketing, lead generation, and lead nurturing campaigns without the need for additional specialized resources. Businesses can build closer relationships with leads without risking exponential growth in time and money invested.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Class, Lead] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
    I believe SCORE will enable businesses to craft a world-class demand generation process, and get much better results, than hiring a demand generation manager first. Find New Customers uses the processes and methodology taught in the Buyer Persona Institute Master Class. That’s right. Let’s look at an example from SCORE.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Class, Lead] How to Create a World-Class B2B Call Center
    A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. Aren’t the sales people happy with the leads? The sales manager looked across his desk and explained regretfully that the salesforce didn’t want “leads,” they wanted “qualified leads.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 7, 2014
    [Class, Lead] 3 Factors that Connect Value Prop to Prospects
    Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If I am you ideal prospect, why should I buy from you rather than your competitors?”. For example, the prospect level value is why a CEO would choose a laptop with business class specs over a standard model. Factor #1.
  • SALESFUSION  |  MONDAY, MAY 19, 2014
    [Class, Lead] The Perception of Sales and Marketing Alignment from the Executive Level
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The Perception of Sales and Marketing Alignment from the Executive Level appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • SALESFUSION  |  THURSDAY, MAY 15, 2014
    [Class, Lead] All We Need is Alignment
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post All We Need is Alignment appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Class, Lead] Lead Generation Recap
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Recap appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • SALESFUSION  |  MONDAY, MAY 5, 2014
    [Class, Lead] Lead Generation Software
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • SALESFUSION  |  FRIDAY, MAY 2, 2014
    [Class, Lead] Lead Generation and Inbound Marketing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation and Inbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • SALESFUSION  |  WEDNESDAY, APRIL 30, 2014
    [Class, Lead] Ideas for Low Cost Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Ideas for Low Cost Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • SALESFUSION  |  FRIDAY, APRIL 18, 2014
    [Class, Lead] Social Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Social Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Social Media
  • SALESFUSION  |  WEDNESDAY, APRIL 16, 2014
    [Class, Lead] Creating New Business with Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • SALESFUSION  |  MONDAY, APRIL 14, 2014
    [Class, Lead] Lead Generation Funding
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Funding appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Techie Stuff
  • SALESFUSION  |  FRIDAY, APRIL 11, 2014
    [Class, Lead] Lead Generation Programs
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Programs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurtur
  • SALESFUSION  |  WEDNESDAY, APRIL 9, 2014
    [Class, Lead] Discovering Your Lead Generation Options
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Discovering Your Lead Generation Options appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Class, Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Class, Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Class, Lead] Build a Model, Debate, Adjust, Debate, Adjust…
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Build a Model, Debate, Adjust, Debate, Adjust… appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Class, Lead] Lead Generation Marketing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Class, Lead] B2B Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post B2B Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Class, Lead] What Can Marketing Do for You?
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Lead Nurture
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Class, Lead] Ensuring Qualified Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Ensuring Qualified Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Class, Lead] Lead Generation Best Practices
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • SALESFUSION  |  FRIDAY, MARCH 28, 2014
    [Class, Lead] The Sales Department’s Guide to Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The Sales Department’s Guide to Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal.
  • SALESFUSION  |  WEDNESDAY, MARCH 26, 2014
    [Class, Lead] Online Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Online Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Class, Lead] Lead Generation Tools
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Tools appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • SALESFUSION  |  FRIDAY, MARCH 21, 2014
    [Class, Lead] Creating a Lead Generation Model
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Creating a Lead Generation Model appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • SALESFUSION  |  WEDNESDAY, MARCH 19, 2014
    [Class, Lead] Deep Dive into Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Deep Dive into Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • SALESFUSION  |  TUESDAY, MARCH 4, 2014
    [Class, Lead] The Cautious Observer
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Cautious Observer appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Social Media
  • SALESFUSION  |  THURSDAY, FEBRUARY 27, 2014
    [Class, Lead] Inbound Marketing for B2B Companies
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Class, Lead] Inbound Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  MONDAY, FEBRUARY 24, 2014
    [Class, Lead] Inbound Marketing Basics
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Basics appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Class, Lead] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Class, Lead] The Preschooler’s Guide to Customized Content
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Preschooler’s Guide to Customized Content appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Class, Lead] A Case for Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  THURSDAY, FEBRUARY 6, 2014
    [Class, Lead] So, You Want to Implement Marketing Automation…
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post So, You Want to Implement Marketing Automation… appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 16, 2014
    [Class, Lead] Lessons from a Year of Email Subject Line Testing - Part 2
    There’s definitely an argument to be made for lead nurturing and sending people content that will interest them based on demographics and behaviors, often it’s the only scalable way to market to lots of people. Remember those English classes in college and high school where the teacher required you to “cut the fat. Again.”?
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Class, Lead] 14 Marketing Automation Benefits for 2014
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Batman had Robin… You have SalesFUSION.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Class, Lead] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. In your email tool''s CSS editor, you will need to create classes for sections in your email template. Source: Google.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Class, Lead] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. Research from 1,396 B2B marketers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Class, Lead] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! This isn’t like that time your professor popped in a movie and you snoozed through class. SEO optimization is an important way to generate leads from your website visitors. Inbound Fundamentals: Converting Visitors to Leads. Lesson 1: Introduction to Lead Generation. just kidding!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Class, Lead] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Our webcast educated hundreds of sales leaders and provided tips on how to leverage marketing automation and content marketing to generate more sales-ready leads. Manage the lead volume generated by inbound marketing with CRM Intelligence. Leverage best-in-class case studies for your content marketing strategy.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Class, Lead] Should You Do Buyer Personas In-House or Outsource Them?
    Buyer insights from quality buyer persona processes drive lead nurturing, content marketing and budget approvals. Use that intelligence in content marketing, lead nurturing, and to get your marketing budgets approved. The Buyer Persona Master Class at the Buyer Persona Institute takes less than 6 hours total.
  • WRITTENT  |  FRIDAY, JULY 19, 2013
    [Class, Lead] World Class Processes, the War of Ideas and Other Content Strategy Wins
    The Case for Associations Adopting World Class Content Processes. Learn how to evaluate and use a content management system, email software, lead nurturing program, keyword tool , and social media scheduling software to your full advantage. Use Slideshare to Turn Your Marketing Channels into Lead Gen Tools.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 8, 2013
    [Class, Lead] 5 Ways to Create Magnetic Content that Wow Your Buyers
    If  digital marketing  or sales lead generation matter to you, you need to consider a Buyer Persona initiative today. Here are the top 5 ways your sales lead generation programs improve from best-practices Buyer Personas. 1. Bottom line: Higher trust = better sales leads. 5. Special promotion for July 2013. Is it helpful or not?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 19, 2013
    [Class, Lead] B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
    It feeds your sales lead generation programs. It populates lead nurturing campaigns. billion in digital content publishing, used primarily to produce leads. There is a reason good B2B sales lead generation programs start with Buyer Personas. But as this article shows, most companies truly suck at it. My advice?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 17, 2013
    [Class, Lead] The Critical Importance of Buyer Personas in B2B Marketing Today
    Here are some of the key insights on buyer personas I learned in the Buyer Persona Master Class. Done properly, this documentation is invaluable in content marketing, lead nurturing, sales enablement and other areas. Marketing buyer personas Find New Customers Jeff Ogden lead-generation sales-challenges better yet.
  • MARKETING ACTION  |  TUESDAY, JUNE 11, 2013
    [Class, Lead] The 5 (Reasons) and 10 (Ways) to Nurture
    Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. According to benchmark research from SiriusDecisions, 80% of the prospects deemed “bad leads” by sales teams do go on to buy within 24 months. Leads are expensive.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Class, Lead] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Kevin shared the deceptively simple imperative in business today to get qualified sales leads, which I loved due to its simplicity. ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. “Email is the backbone of business today. Check it out!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Class, Lead] Find New Customers introduces “Demand Generation University” – get your free education here
    This free site is filled with great content on what makes for a great sales lead generation program. We cover every aspect of a world class sales lead generation program. And if Demand Generation University can help you fill sales funnels with quality leads, and win more business – everyone benefits.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Class, Lead] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    Good personas drive marketing messages, lead nurturing, content marketing, sales enablement and more, as well as branding and website design. strongly suggest companies turn to professionals trained in buyer persona best practices, like those who have completed the Buyer Persona Master Class at www.buyerpersona.com.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Class, Lead] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. However, setting proper expectations is important, because warm leads don’t simply appear – it’s a lot of work and it takes considerable time. love salespeople.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Class, Lead] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through The following is the second of a two part series on strategies to bridge the gap between sales and marketing. Collaborative execution is a natural challenge.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Class, Lead] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, MARCH 27, 2013
    [Class, Lead] White Papers are Not Dead. They’re on Life Support.
    The outcome of widespread abuse of white papers – driven by marketers grasping for new ways to put lipstick on a pig, or too lazy to produce rigorous research that might empower customers to draw their own conclusions – is that the tactic has lost its franchise as an effective B2B marketing asset class. Executive Review? Research Report?
  • ANNUITAS  |  TUESDAY, NOVEMBER 6, 2012
    [Class, Lead] Responding to the Buyers Purchase Path
    A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. Lead NurturingOne attendee asked, “Why would you need separate buying journeys? It is a great question! Moral of the story?  Acknowledgement. Decision.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Class, Lead] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment.
  • B2B MARKETING MENTOR  |  WEDNESDAY, OCTOBER 17, 2012
    [Class, Lead] Marketing Should Own Telephone Lead Qualification
    This quantity-over-quality approach to lead generation has fueled the longstanding tension between Sales and Marketing. One way to resolve this tension is to have Marketing–not Sales–take point on telephone lead qualification. In fact, a SiriusDecisions report found that Sales only follows up with 20 percent of all leads.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 11, 2012
    [Class, Lead] ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget
    Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. But they acknowledged that Pardot needs enterprise-class user rights and security management before that can happen.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Class, Lead] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 3, 2012
    [Class, Lead] Your World-Class Demand Generation Program – Developed using the SCORE methodolgy
    You want a world class demand generation program, filling sales funnel with high quality sales leads and delivering a steady and growing stream of revenue. Agreed lead definitions (What is a real lead?). 5. Lead nurturing Setup (How can you gently earn trust?). 3. No open-ended work. 2. No surprises. 3.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Class, Lead] How to Treat Your Customer Like Prospects
    Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. customer expressing interest in a certain topic can be nurtured with information about related topics and products. Yes, I still watch The Office. Yes, I still think it’s funny.).
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 4, 2012
    [Class, Lead] How to Select a B2B Marketing Agency
    What makes us different is our world class network of specialists. When comparing Find New Customers, include our world class network. How did we develop this world-class network? Criteria for Choosing a Full-Service Content Marketing Agency. It’s this network that’s the key differentiator for Find New Customers.
  • AVITAGE  |  WEDNESDAY, MAY 2, 2012
    [Class, Lead] Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
    This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. Content Publishing Lead Management B2B Resource Center Best Practices Content publishing Lead nurturing
  • THE POINT  |  MONDAY, APRIL 30, 2012
    [Class, Lead] How to Reduce Unsubscribes Using Subscription Management
    Or if customers want to receive critical product updates, but not information on training classes. I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Time to give them that option.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Class, Lead] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    Content drives leads into the funnel; content nurtures leads into sales opportunities. If you’re a sales executive, call Frank, and he’ll bring me in.  We’ve aligned; now it’s your turn, but only if you crave more quality leads, more sales opportunities, and shortened sales cycles. 610) 604-0639.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Class, Lead] Business Turn-Around Strategy – Why Marketing is the Imperative
    Our recommendation is this: Invest in B2B lead generation. How do you get started in B2B lead generation (also referred to as Demand Generation )? We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. What do you do?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Class, Lead] Our latest marketing project – Protegrity USA
    They have world-class customers. Fortunately, they retained the services of the lead generation company and global marketing firm, Find New Customers to rectify this problem. We’re helping them with content marketing, sales enablement, lead nurturing, partner development, buyer personas, marketing metrics and more.
  • VIEWPOINT  |  WEDNESDAY, APRIL 18, 2012
    [Class, Lead] PowerViews with Trip Kucera: Best Practices & Surprising Trends
    Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. The Impact of Mobile.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [Class, Lead] How to Find New Customers – our popular white paper
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. He’s appeared on radio shows to discuss lead nurturing and scoring and wrote 7 Keys to Successful Lead Nurturing.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Class, Lead] The State of Demand Generation
    There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 21, 2012
    [Class, Lead] To Make Marketing Automation Truly Hum, Look Beyond Software
    This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. But they clearly needed strong buyer personas, a content map, agreed lead definitions and more. Self Education Find New Customers lead-generation lead-nurturing marketo
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