• SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Class, Lead] 21 Stats You Need to Know About Marketing Automation
    Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.)
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Class, Lead] What to do with a New Lead
    This is where marketers and sales professionals, rely on lead generation techniques. Initially, you might just have an inquiry , but this important initial step can easily turn into a lead with the right plan in place. So how do you get that inquiry to turn into a lead? This emphasizes the need for you as a marketing or sales professional to set lead generation goals for your teams. So, you’ve got a new lead. Don’t let the lead go cold. Lead the Way.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Class, Lead] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business. The Wistia blog leads by example. Over 2.5
  • ACT-ON  |  MONDAY, NOVEMBER 14, 2016
    [Class, Lead] 35 Marketing Automation Stats to Make You Look Smart
    That’s consistent with this stat from Aberdeen Research : “58% of Best-in-Class marketing organizations use a marketing automation platform.”. Lead generation and lead nurturing. How much does marketing automation help with lead generation? According to a 2015 Venture Beat report , “80% of MAP (marketing automation) users see their leads increase, and 77% see conversions increase.”. What do marketers love even more than new tools?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 8, 2016
    [Class, Lead] Gold Calling vs. Cold Calling
    First, gold calling requires the caller to take strategic approach to call planning, including creating a detailed playbook, identification and segmentation your market, developing lead qualification criteria, efficient reporting on your calls, effective call training, and weekly contact between the callers and the team receiving the leads. Second, gold calling requires leads to go through a quality control process that ensures each lead passed to the field is solid gold.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Class, Lead] Inbound Marketing for Independent Schools
    With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment. Are you trying to increase awareness for your best-in-class soccer program for the state of Maine? You want to convert your website and blog visitors into prospects you can nurture. Learn about what the specific motivators were that lead them to choose your school over others.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Class, Lead] 19 Lead Nurturing Email Examples You'll Want to Steal
    You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. That's where lead nurturing comes in : It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready. If you want to learn more about lead nurturing in general, you can check out this guide. You've done it.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Class, Lead] How Higher Education Marketing has Changed
    The rise of massive open online courses (MOOCs) and other digital education services are forcing brick-and-mortar schools to expand student options and improve flexibility as to where and how students attend class. This more personal approach is necessary to attract quality leads to your institution. Once you know who you're trying to reach, follow the inbound methodology to get quality leads into your database and nurture them through to application and enrollment.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Class, Lead] How to Measure Your Sc hool's Marketing Funnel
    Leads are prospects who have made themselves known to you. These leads have signed up for a campus tour, or sent Admissions a question, or requested a meeting with an academic counselor. The more inquiries a lead makes, the more certain you can be that your school will make it to their short list. For a school that brings in 2,500 students with each enrollment class, that means they start with 300,000 leads.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Class, Lead] How We Reached $15K in MRR from Our B2B Marketing Blog
    We Invested In Quality Downloadable Content And Lead Nurturing. In other words, we’ve come a long way with our lead nurturing skills. Takeaway: Improve conversion rates and lead nurturing by matching CTA’s to blog article topics or intents. Best in class examples. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Class, Lead] All About Those Leads: Crafting Content for Conversion
    This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. As a marketer, the insightful lyrics of Meghan Trainor really resonate with me: “Because you know I’m all about those leads, ‘bout those leads (no bounces). I’m all about those leads, ‘bout those leads (no bounces). I’m all about those leads, ‘bout those leads (no bounces).
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Class, Lead] Top 10 Marketing Automation Mistakes
    Launching lead scoring too soon. Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Not investing in first-class, professional templates.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Class, Lead] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Class, Lead] Haley Marketing to Present at CSP
    In this session, David and Brad will show you the science behind social media, and how you can use it for direct sales and inbound lead generation. You’ll discover proven ways to generate leads, nurture relationships with your clients and candidates, and fill more open orders. On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!”
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Class, Lead] Why Inbound Marketing Should Take a Back Seat to Current Customers
    These include a large SEO/SEM team; a content creation team for white papers, blogs, e-books and webinars; a newly launched marketing automation team; and better integration and lead nurturing between sales and marketing. Remarkable nurturing experience. World-class loyalty experience for current customers. According to Harvard Business School , an increase in customer retention by just 5% can lead to an increase in profits of 25% to 95%.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Class, Lead] 13 Valuable Skills You Can Teach Yourself for Free
    Want to take a class? Read through these 17 tips for taking great photos with your smartphone to learn more about how to line up your shots, find interesting perspectives, and take advantage of symmetry, patterns, "leading lines," and more. Whether you share that fear or just want to become a better public speaker, I have good news for you: There's a lot you can do to improve those skills for free, without textbooks or public speaking classes.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Class, Lead] 33 Thought-Provoking B2B Social Media and Marketing Stats
    Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Class, Lead] 37 Reasons to Attend the Modern Marketing Experience 2016
    Get inspired by World Class, Modern Marketers. Talk about lead generation and conversion rates to your heart’s content. Share the latest lead nurturing best practices by the pool. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016.
  • CAPTORA  |  MONDAY, JANUARY 11, 2016
    [Class, Lead] Should Marketers Be Paid Like Their Colleagues in Sales?
    Marketing teams are responsible for driving leads, nurturing them and delivering eager-to-buy prospects for sales reps to close. Marketing technology, meanwhile, has become much more efficient at engaging buyers and converting them to qualified leads. How marketers calculate metrics like content ROI, visitor-to-lead conversion rates and pipeline attribution vary widely. And that’s a good thing for the emerging class of “growth marketers” out there.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Class, Lead] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Class, Lead] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Class, Lead] 7 Tips to Take Students From “Hi” to Apply
    Steps for Nurturing and Converting Prospective Students. Remember, your leads likely care about very different aspects of your school or program. Marketing automation helps you nurture prospective students with information tailored to their needs—without having to invest time you don’t have. You can use them to automate your lead nurturing tasks, complete internal functions, and much more.
  • HINGE MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Class, Lead] 10 Best Professional Services Proposal Tips
    Here is an example to illustrate a complex lead generation process: 9. We have the strongest team or "world class service." Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Our Lead Nurturing Guide for Professional Services explains how you can craft a powerful lead nurturing strategy for your firm, so you can turn leads into clients.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Class, Lead] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Because the Best-in-Class already are! According to recent content marketing research from the Aberdeen Group, 56% of Best-in-Class content marketers actively use marketing automation. The research shows these marketers generate higher marketing-attributed revenue, more qualified leads, and better content (in terms of driving conversions) than their peers. Well, to list a few items, marketers can: Fuel multi-touch lead nurturing programs with content.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Class, Lead] Marketing Automation Integration: Ensuring Critical Connections
    This means that marketing can’t rest on its laurels at lead nurturing alone, but instead, must continue on to a more comprehensive concept like customer nurturing. When we think of the customer experience , we must think of every point that a brand touches leads and clients. Another study found that, “64% of Best-in-Class marketing firms report that their marketing automation platforms and CRMs are integrated to enable pipeline metrics for marketing.”.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Class, Lead] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    The key is in knowing which data points lead to the right decisions, and which are just shiny, twinkling distractions. Research on lead scoring – a relevant reflection of what organizations prioritize for targeted prospects – actually illustrates a trend where Best-in-Class marketing organizations are outpacing their peers in overall business performance by maintaining a mix of buyer-based interest and activity data, and business- based firmographic and capability data.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Class, Lead] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Without it, your pretty emails , your sophisticated nurture, your shiny website…well, I’m sorry to break the news, but they mean absolutely nothing. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. However, data is the lifeblood of any good lead or customer program. And, just like everything else, if you care for it and nurture it, you will reap the rewards…cha-ching!
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Class, Lead] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    Email Marketing Only – Burning Cash for Warmth: Email is used by 95% of Best-in-Class marketing automation practitioners , 88% of Industry Average users, and 79% of Laggard users. Paired with the majority of marketing automation users leveraging email, 86% of Best-in-Class firms utilize website forms, along with 80% of Industry Average, and 65% of Laggards. No Marketing-Generated Lead Goals – You Can’t Raise the Bar if You Don’t Have One.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Class, Lead] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Overall, best-in-class marketers contribute more to the sales pipeline, with 57% of sales-accepted leads converted to the sales-qualified pipeline, and the company as a whole sees 14% overall growth in marketing revenue. Lead generation. Lead nurturing and scoring.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Class, Lead] 6 Tactical Marketing Enablers for Independent Buyers
    Ungated Content Collections: The practice of gating content for lead generation hinges on a transactional value exchange – the content has to be worth a person’s contact information, otherwise, it’s no deal. Independent buyers, however, don’t just consider contact info disclosure as a cost for getting gated content; they also weigh the cost of being automatically queued up for sales follow up, or additional nurture messaging.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Class, Lead] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    The B2B customer journey is generally seen to have five stages: Attract, Capture, Nurture, Convert, and Expand. Learn essential ways to use content to attract top-of-funnel leads, with our eBook “ Attraction 101: Content Marketing.” Nurture. Nurturing can be defined as building a relationship with a prospect through a series of timed touches designed to help them move through the buyer’s journey, and to keep your brand top of mind.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Class, Lead] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    Let’s play a quick, marketing-themed game of “would you rather…” Would you rather pass a skeptical but well-informed buyer along as a lead to your sales team, or an excited but uninformed buyer? As you can see in the table below, there’s a distinct difference between conversion rates for Best-in-Class organizations, and their Average and Laggard peers throughout this process. Lead Scoring: The Fundamentals & Factors in Best-in-Class Programs, Andrew Moravick, December 2014.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Class, Lead] 5 Reasons Customers Hate Your Marketing Emails
    This can lead to your domain getting blacklisted, which will cause a major issue for your campaigns. The majority (51%) of Best-in-Class marketers structure their lead nurturing email programs to operate off of a pre-defined schedule that dynamically adjusts to recipients’ behaviors. So you’ve implemented an email marketing campaign to aid your overall customer management strategy. Great job – email is one of the best tools to maintain and grow customer relationships.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Class, Lead] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    Here are the 10 key online marketing concepts you’ll find inside, along with a preview of the information you need to make smart investments, generate higher quality leads, and increase revenue. PLAY #1: Lead Generation. While it’s not so much as a tactic as a desirable outcome, lead generation is so critical to the game, it’s called out first. The goal is simple: Attract more likely buyers, improve the quality of the leads, and get them into your sales pipeline.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Class, Lead] Two Marketing Success Stories from the History of the Super Bowl
    Just as the Super Bowl expanded out from being just a game, when marketers expand their efforts with marketing automation, which research has shown to be a common technological enabler among the majority of Best-in-Class companies (87%), they can build an integrated, measurable foundation for growth. The Nature of Lead Nurturing: The 4 Pillars of Effective Programs.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Class, Lead] 10 Quick Competitive Advantages for Modern Marketing
    Lead Scoring: Marketing effectiveness research shows that the majority of Best-in-Class marketing organizations (68%) actively leverage lead scoring. What’s more, in the deeper stages of the sales cycle, between Sales-Accepted Leads (SALs) and Sales-Qualified Leas (SQLs), lead scoring practitioners have nearly twice the average conversion rate from stage-to-stage as non-practitioners (43% vs. 27%).
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Class, Lead] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    Lead scoring is a marketing science in the purest sense – it makes calculated predictions based on consistent demographic and firmographic data paired with objectively tracked behaviors. This mix is why content marketing often effectively supports lead scoring, as both share the same units of measurement – namely, conversions. This is essentially what happens when your lead scoring program is weighing “stuff” instead of thoughtfully crafted content.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Class, Lead] 15 Important Ways to Use Case Studies in Your Marketing
    A CTA leading to your case studies page. For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." It''s also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on. In Lead-Gen Content.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Class, Lead] Why Your Lead Nurturing Program is Always Wrong…
    You’ve done all your homework, culled together the most compelling content possible, and optimized every aspect of your previous campaigns into what you now believe to be a masterpiece of a lead nurturing program. Why Lead Nurturing Adoption is Still Right: Before you panic or fatalistically throw in the towel feeling like it’s all for naught, let me reassure you that your choice to utilize lead nurturing is still very much right.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Class, Lead] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). LEAD & RELATIONSHIP MANAGEMENT.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Class, Lead] 56 Reasons Why Content Marketing Works
    The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Using content-driven tactics saves an average of 13% in overall cost per lead. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Brands that create 15 blog posts per month average 1,200 new leads per month. Blogs produce low-cost leads for 24% of the marketing community.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 31, 2014
    [Class, Lead] 2015 Content Marketing Countdown: 10 Second Tweetable Takeaways
    8 out of 10 Leading marketing firms can track content performance for specific assets. < 7 out of 10 Leading marketing firms cite fueling lead nurturing as a top content marketing pressure. < Tweet this! Lead nurturing is a powerful marketing practice in its own rite, but when enhanced by content marketing, it can be a distinct competitive advantage. 5 out of 10 Leading organizations still aim to improve their targeting for content marketing. <Tweet
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Class, Lead] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Lesson Learned #2: Lead generation doesn''t have to be complex. This didn''t seem so strange at first because of how we classified people as leads.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Class, Lead] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. Examples of goals include growing relationships with current and prospective customers, marketing a new service, generating a certain number of new leads, or building brand awareness. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Class, Lead] 8 out of 10 Marketers Fail to do Buyer Personas
    Unless you have taken the Buyer Persona Master Class taught by the Buyer Persona Institute like Jeff Ogden of Find New Customers did, you will undoubtedly lack the skills to do buyer personas. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Chief Content Officer , Chief Marketing Officer , Content marketing , Find New Customers , Florida , Lead Nurturing , Leadership , Management best practices , Marketing Automation.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Class, Lead] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    Using the two solutions together, marketers can create and produce more targeted email marketing, lead generation, and lead nurturing campaigns without the need for additional specialized resources. Businesses can build closer relationships with leads without risking exponential growth in time and money invested. Lead management programs can help make strategic use of assets, delivering them when – and where – customers expect to find them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Class, Lead] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
    I believe SCORE will enable businesses to craft a world-class demand generation process, and get much better results, than hiring a demand generation manager first. Find New Customers uses the processes and methodology taught in the Buyer Persona Institute Master Class. B2B demand generation B2B lead generation b2b lead generation companies Find New Customers Florida lead generation Lead Nurturing Lead Scoring Management best practices Outsourcing marketing Sales 2.0
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Class, Lead] How to Create a World-Class B2B Call Center
    A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. Aren’t the sales people happy with the leads? The sales manager looked across his desk and explained regretfully that the salesforce didn’t want “leads,” they wanted “qualified leads.” Susan responded that there had to be some qualified leads in the piles of leads she had sent.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 7, 2014
    [Class, Lead] 3 Factors that Connect Value Prop to Prospects
    Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If We are the world’s leading [our jargon goes here] provider.”. “We In this B2B Lead Roundtable Blog post, we’ll look at three factors you should consider when crafting value propositions that you can use to aid your lead generation efforts. Lead Generation Check list – Part 4: Clear and Universal Lead Definition [More from the blogs].
  • SALESFUSION  |  MONDAY, MAY 19, 2014
    [Class, Lead] The Perception of Sales and Marketing Alignment from the Executive Level
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The Perception of Sales and Marketing Alignment from the Executive Level appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Lead Nurture Sales CRM Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  THURSDAY, MAY 15, 2014
    [Class, Lead] All We Need is Alignment
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post All We Need is Alignment appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Class, Lead] Lead Generation Recap
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Recap appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, MAY 5, 2014
    [Class, Lead] Lead Generation Software
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Lead Nurture Nurture Marketing Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  FRIDAY, MAY 2, 2014
    [Class, Lead] Lead Generation and Inbound Marketing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation and Inbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  WEDNESDAY, APRIL 30, 2014
    [Class, Lead] Ideas for Low Cost Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Ideas for Low Cost Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  FRIDAY, APRIL 18, 2014
    [Class, Lead] Social Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Social Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  WEDNESDAY, APRIL 16, 2014
    [Class, Lead] Creating New Business with Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, APRIL 14, 2014
    [Class, Lead] Lead Generation Funding
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Funding appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  FRIDAY, APRIL 11, 2014
    [Class, Lead] Lead Generation Programs
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Programs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  WEDNESDAY, APRIL 9, 2014
    [Class, Lead] Discovering Your Lead Generation Options
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Discovering Your Lead Generation Options appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Class, Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). LEAD & RELATIONSHIP MANAGEMENT.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Class, Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). LEAD & RELATIONSHIP MANAGEMENT.
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Class, Lead] Build a Model, Debate, Adjust, Debate, Adjust…
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Build a Model, Debate, Adjust, Debate, Adjust… appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Lead Nurture Nurture Marketing Techie Stuff Uncategorized [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Class, Lead] Lead Generation Marketing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Class, Lead] B2B Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post B2B Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Class, Lead] What Can Marketing Do for You?
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Class, Lead] Ensuring Qualified Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Ensuring Qualified Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Class, Lead] Lead Generation Best Practices
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  FRIDAY, MARCH 28, 2014
    [Class, Lead] The Sales Department’s Guide to Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The Sales Department’s Guide to Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Website Tracking [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  WEDNESDAY, MARCH 26, 2014
    [Class, Lead] Online Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Online Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Class, Lead] Lead Generation Tools
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Tools appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  FRIDAY, MARCH 21, 2014
    [Class, Lead] Creating a Lead Generation Model
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Creating a Lead Generation Model appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Inbound Marketing Basics [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  WEDNESDAY, MARCH 19, 2014
    [Class, Lead] Deep Dive into Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Deep Dive into Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  TUESDAY, MARCH 4, 2014
    [Class, Lead] The Cautious Observer
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Cautious Observer appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Social Media [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 27, 2014
    [Class, Lead] Inbound Marketing for B2B Companies
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Lead Nurture Nurture Marketing Website Tracking [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Class, Lead] Inbound Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  MONDAY, FEBRUARY 24, 2014
    [Class, Lead] Inbound Marketing Basics
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Basics appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Class, Lead] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Techie Stuff [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Class, Lead] The Preschooler’s Guide to Customized Content
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Preschooler’s Guide to Customized Content appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Class, Lead] A Case for Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Lead Nurture Nurture Marketing Website Tracking [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 6, 2014
    [Class, Lead] So, You Want to Implement Marketing Automation…
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post So, You Want to Implement Marketing Automation… appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Events Lead Nurture Learn Marketing Automation Nurture Marketing Sales CRM Social Media Techie Stuff Website Tracking
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Class, Lead] 14 Marketing Automation Benefits for 2014
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Email Marketing Events Lead Nurture Learn Marketing Automation Nurture Marketing Sales CRM Social Media Website Tracking
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Class, Lead] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. Here''s how the code looks (I''ve highlighted the width property you need to change): <img style=" max-width: XX% ; max-height: auto;" class="alignCenter shadow" src="YOUR IMAGE SOURCE.JPG"/> 3) Increase the size of links and CTA buttons.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Class, Lead] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. On the other hand, nurture campaigns are often considered the most complicated and least used feature of marketing automation but ranked closer to the top. (I''ll
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Class, Lead] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! This isn’t like that time your professor popped in a movie and you snoozed through class. SEO optimization is an important way to generate leads from your website visitors. Inbound Fundamentals: Converting Visitors to Leads. Lesson 1: Introduction to Lead Generation. Reach the people who have already shown interest in your business and convert them to leads. Inbound Fundamentals: Converting Leads to Customers.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Class, Lead] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Our webcast educated hundreds of sales leaders and provided tips on how to leverage marketing automation and content marketing to generate more sales-ready leads. Manage the lead volume generated by inbound marketing with CRM Intelligence. Leverage best-in-class case studies for your content marketing strategy. 74% of marketers are challenged to generate high-quality leads. Content Marketing Leads Marketing Sales 2.0
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Class, Lead] Should You Do Buyer Personas In-House or Outsource Them?
    Buyer insights from quality buyer persona processes drive lead nurturing, content marketing and budget approvals. Use that intelligence in content marketing, lead nurturing, and to get your marketing budgets approved. The Buyer Persona Master Class at the Buyer Persona Institute takes less than 6 hours total. Let’s look at how buyer persona expert Adele Revella describes the class. Please note that Jeff Ogden completed this class.).
  • WRITTENT  |  FRIDAY, JULY 19, 2013
    [Class, Lead] World Class Processes, the War of Ideas and Other Content Strategy Wins
    The Case for Associations Adopting World Class Content Processes. Learn how to evaluate and use a content management system, email software, lead nurturing program, keyword tool , and social media scheduling software to your full advantage. Use Slideshare to Turn Your Marketing Channels into Lead Gen Tools. The media was buzzing about the power of content marketing this week.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 8, 2013
    [Class, Lead] 5 Ways to Create Magnetic Content that Wow Your Buyers
    If digital marketing or sales lead generation matter to you, you need to consider a Buyer Persona initiative today. Here are the top 5 ways your sales lead generation programs improve from best-practices Buyer Personas. B2B Lead Nurturing is the process of sharing information of value (to them) so that you earn their trust and become the preferred vendor when they become ready to buy. Bottom line: Higher trust = better sales leads.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 19, 2013
    [Class, Lead] B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
    It feeds your sales lead generation programs. It populates lead nurturing campaigns. According to “ Better Lead Yield in the Content Marketing Field ,” a new study from the CMO Council and NetLine, business buyers belittle vendors and give much higher marks for content trustworthiness to professional organizations and industry groups, whose information is considered more usable and relevant.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 17, 2013
    [Class, Lead] The Critical Importance of Buyer Personas in B2B Marketing Today
    Here are some of the key insights on buyer personas I learned in the Buyer Persona Master Class. Done properly, this documentation is invaluable in content marketing, lead nurturing, sales enablement and other areas. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Marketing buyer personas Find New Customers Jeff Ogden lead-generation sales-challenges
  • MARKETING ACTION  |  TUESDAY, JUNE 11, 2013
    [Class, Lead] The 5 (Reasons) and 10 (Ways) to Nurture
    Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. According to benchmark research from SiriusDecisions, 80% of the prospects deemed “bad leads” by sales teams do go on to buy within 24 months. 4. Nurtured leads often end up being more profitable. Leads are expensive. Lead Nurturing & Scoring lead nurturing
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Class, Lead] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Kevin shared the deceptively simple imperative in business today to get qualified sales leads, which I loved due to its simplicity. ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. To learn more about what this certification program delivers, please visit the Buyer Persona Master Class. “Email is the backbone of business today. All b2b sellers rely on email.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Class, Lead] Find New Customers introduces “Demand Generation University” – get your free education here
    This free site is filled with great content on what makes for a great sales lead generation program. We cover every aspect of a world class sales lead generation program. And if Demand Generation University can help you fill sales funnels with quality leads, and win more business – everyone benefits. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Class, Lead] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    Good personas drive marketing messages, lead nurturing, content marketing, sales enablement and more, as well as branding and website design. I strongly suggest companies turn to professionals trained in buyer persona best practices, like those who have completed the Buyer Persona Master Class at www.buyerpersona.com. Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing management-best-practices sales-challenges
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Class, Lead] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    This man badly needs the help of a marketing leader well versed in B2B demand generation, who can create a program to fill sales funnels with warm leads. However, setting proper expectations is important, because warm leads don’t simply appear – it’s a lot of work and it takes considerable time. Sales lead generation is hard work done over time that delivers results. It takes a LOT more than software to deliver a world class B2B demand generation program.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Class, Lead] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through Lead Lizard, Sam has built an organization that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Class, Lead] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. 1 – Define a Sales-Ready Lead. Work with your sales organization to define when a lead is ready to talk to sales.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, MARCH 27, 2013
    [Class, Lead] White Papers are Not Dead. They’re on Life Support.
    The outcome of widespread abuse of white papers – driven by marketers grasping for new ways to put lipstick on a pig, or too lazy to produce rigorous research that might empower customers to draw their own conclusions – is that the tactic has lost its franchise as an effective B2B marketing asset class. Increasingly, registration barriers lose more leads than they generate. Have Marketers Killed This B2B Golden Goose?
  • SNAPAPP  |  TUESDAY, NOVEMBER 20, 2012
    [Class, Lead] Four Ways to Amplify Your Marketing Automation Success
    Basically, it's a sophisticated solution for generating leads, creating long-term relationships and driving measurable, repeatable marketing results all from one platform. Asking questions, capturing leads for valued content in and at the moment of engagement increases the interest or purchase intensity of prospects dramatically. Marketing automation helps you capture leads and specific information on those leads. 4) New Methods of Nurturing.
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