article thumbnail

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

article thumbnail

The Dangerous Allure of World-Class Marketing

The Point

My advice was: if you’re only tracking clicks, track leads. If you’re only tracking leads, track MQLs (and Cost Per MQL). B2B marketing is now so technology-driven in part due to the fact that marketers are looking for that technical short-cut, that one investment that can suddenly vault their marketing to a world-class standard.

Class 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Lessons B2B Marketers Can Learn from World-Class Athletes

Trade Press Services Newsletter

These are just a few traits that come to mind when we think of world-class athletes. World-Class Athletes Set Goals Leading athletes don’t become the greatest in the world and set groundbreaking records by chance. World-Class Athletes Are Coachable Every top athlete has a coach, often more than one.

Class 130
article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Fortunately, tools like Allocadia and Bizible apply technology that (at least somewhat) simplifies the task of more precisely understanding which content and activities drive lead generation.

article thumbnail

How to build a world-class sales enablement framework

Seismic

However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. Request a demo to connect with our team and learn more about our platform, or lead the demo yourself. Think it’s time to chat with someone from Seismic?

Class 52
article thumbnail

Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

And as I have discussed before , the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR). Truly a “lead generation machine”! We must lead with empathy, lift others up and give people second chances.

article thumbnail

Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. Marketers Remain Focused on Lead Generation.