Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Organization 78

Organization Marketing Websites Optimization SERP 78

Conductor

FEBRUARY 18, 2020

The first was a blow to a lot of publishers we follow, and the second had people freaking out as they saw their average rankings plummet in Google Search Console. Google Core Algo Update and the Fearsome Featured Snippet. On the bright side, Google isn’t using silly names like Penguin and Panda to announce their algo updates.

De-duplication 71

De-duplication CTR SERP Comparison 71

seo.co

DECEMBER 19, 2021

And that means it’ll rank higher in the search engine results pages (SERPs). Now, don’t get me wrong; LSI isn’t the only determining factor of how your content ranks in the SERPs. Late last year, Google released a new machine learning algorithm to Hummingbird called RankBrain. Simple as that. RankBrain (2015).

Optimization 115

Optimization Keywords SERP SEO 115

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

nDash

APRIL 8, 2020

Google has built its brand and reputation on providing the most relevant search results. Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. What is Search Intent? Commercial. Why Does Search Intent Matter?

Intent 52

Intent SERP Classified Ads Keywords 52

KoMarketing Associates

JULY 28, 2016

While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Yes, I made sure the professor and class were immediately corrected. . They go from link to link and bring data about those webpages back to Google’s servers.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Once you become a world-class marketer, people will reach out to you for guest post opportunities. The search marketing industry is built to run like a macroeconomy. What do I mean by that?

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Conductor

APRIL 26, 2021

With Digital Presence tracking , you’re able to track the visibility of all your digital content on the Google SERP. And knowing that today, more consumers begin their product searches on Amazon than Google ( 63%, according to one study ), we’ve released Amazon Tracking to provide a dedicated view into the Amazon SERP, too.

Features 52

Features Organization Enterprise Management Work Management 52

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. See Google or Apple, for example. People use many platforms at the same time: Google, Twitter, Threads, Email, etc.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Try our classes for free.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Adobe Experience Cloud Blog

MARCH 22, 2018

It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. Google has been using AI and machine learning longer than most marketing teams, and they’re more heavily invested in it than most of us combined. Search “EHR” and look at the answers Google’s AI is providing.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Directive Agency

JULY 13, 2018

Today, we’re going to talk about how we ranked #1 for “ SEO agency ” on Google. We’ll show you exactly how to rank on Google. [ Pssst. Share of SERP. What happens is Google starts to say, “ Wow. Go on Google and type in the keyword you would like to rank for. 10 best SEO.

Paid Search Agency 53

Paid Search Agency Keywords Advertising Agencies Ad Agencies 53

Sprout Social

AUGUST 10, 2022

When a PR crisis hits, the first inclination for anyone interested is to Google your company/brand name and news. The ad was parodied, stocks took a hit and negative searches for Peloton dominated the SERPs for weeks. Improves search results for your brand. The relationship between search and social media is tough to ignore.

PR 132

PR Work Management Paid Search Agency Planning 132

Moz

JANUARY 3, 2019

Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight. ? User experience ? What's working?

SEO 69

SEO SERP Tagging PPC 69

The Lead Agency

JUNE 23, 2019

There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

JULY 7, 2020

Although SEO focuses on search, it will similarly take time to grow awareness on another country's Google or Bing domain. Every region of the world has its own Google ccTLD (for example, Google.com, Google.es, Google.fr, Google.jp, etc). version of Google, keep in mind that audiences on Google.fr The same goes for search intent.

Hubspot 101

Hubspot SEO Domain Content 101

seo.co

FEBRUARY 22, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Crap, I got a D in English class, you think. Write your content for people and optimize it for search. Well, don’t worry.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

seo.co

JANUARY 18, 2021

Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. As of 2020, Google owns 62.5% Google will just filter it out. Plagiarism.

De-duplication 75

De-duplication SEO Tactics Copyright 75

seo.co

NOVEMBER 15, 2021

This time, it was a class action lawsuit against Black Art Materials, LLC. Google already favors mobile-friendly websites with large text because that’s what mobile users need. If you check your website for mobile compatibility, Google will tell you if your text is too small. Blick Art Materials. Large text. Text size matters.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. If you can choose the right phrases, then with the appropriate SEO strategy, your content will appear on Google. That’s not the case.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. If you can choose the right phrases, then with the appropriate SEO strategy, your content will appear on Google. That’s not the case.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

JUNE 26, 2020

Suddenly full of energy, and wanting to remedy the situation as quickly as possible, I frantically ran to my desk, opened my laptop, and typed "ground coffee beans" into Google. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. The answer?

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

Optinmonster

AUGUST 25, 2022

You may attend all the classes and do all the assignments, but the real test of your knowledge is when you take the final exam. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Google Analytics. Google Search Console. What Should an Seo Audit Include?

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Moz

MAY 1, 2019

Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

accelerate agency

NOVEMBER 3, 2020

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. If you can choose the right phrases, then with the appropriate SEO strategy, your content will appear on Google. That’s not the case.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. The stereotype that people are now glued to their phones has some merit, and companies like Google have taken notice. Don’t shy away from using new tools and technologies.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Single Grain

MARCH 30, 2021

but my article ranks #1 in the Google SERPs. Still, it’s weird to rank in the top of Google and only have a Domain Rating (DR) of 1.2. The fact that my article (I'll get to the details of that in a minute) ranks in the top of Google results for its intended keyword (and several permutations of it) is just plain strange.

Lead Scoring 88

Lead Scoring Lead Ranking Google Domain 88

Single Grain

SEPTEMBER 30, 2019

But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: A Simple Hack to Combine Facebook Ads and Google Ads.

Paid Search Agency 110

Paid Search Agency Ads Google Examples 110

LeadSquared

JANUARY 3, 2016

Did you just google “How to succeed in wellness marketing” or something along those lines? Google Ads. Check out the SERP when I typed “Spa massage in bangalore” The first two ads have site links and quick references handy! Start with your SERP and then go to the display ads. I understand :).

Online Lead Generation 52

Online Lead Generation Paid Content Lead Generation Lead Scoring 52

Marketing Insider Group

OCTOBER 25, 2021

World Class Customer Experience. Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Featured Snippets in Google Search.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Directive Agency

MARCH 21, 2018

To understand this tactic better, we’re going to: Define paid SEO and Share of SERP. Where paid SEO and Share of SERP exist. Now, the reality is — in 2018 and the years to come — individual websites are no longer the best answer for queries at the bottom of the funnel in Google’s mind. What is Paid SEO?

Top of Funnel 40

Top of Funnel Sales Leads B2B Sales Lead Scoring 40

Biznology

MAY 15, 2018

In response to negative search results on the first two pages of Google, even $30,000-a-month Enterprise level campaigns demand 12-month campaign contracts from their clients. Both the endless void of the vacuum of space and Google are cruel and unforgiving. These dozens of social and content sites are just assistants. Accelerators.

Google 190

Google Enterprise Management SERP Work Management 190

Moz

NOVEMBER 11, 2019

I received an email from them with the subject line “Fall Pasta Classes are Here!” When you rank highly, it’s almost like the online equivalent of being published — “people” (other sites and Google) — vouch for you. ? ? Make the value you’re providing immediately clear. The bottom result at 30.4% The top result at 86.4%

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

Directive Agency

DECEMBER 11, 2018

Here are three ways to increase brand awareness through social media marketing: Post valuable, world-class content regularly. Every time a member of your audience encounters a link to your site on social and shares it on their blog, Google notices. Stay within brand guidelines and brand identity. Drive Website Traffic To You.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Single Grain

AUGUST 2, 2019

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. Google My Business is the simplest and most effective way to make sure that your business is showing up for relevant local searches. What Is Google My Business?

Google 111

Google Business Paid Search Agency Ideal Customer Profiles 111